white dog crate
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$128.85avg listing price — sweet spot $15–$100
Price range
Okay$33.21–$249.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$108K$108K/yr · 103K searches
Review moat
Bad5,992.47avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 6% kills the launch gate
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
52
Top-5 brand share
53%
Open market
43%
- Dwanton19%
- Hzuaneri14%
- rehomerance7%
- MAHANCRIS7%
- YATINEY6%
- MidWest Homes for Pets5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DWANTON Dog Crate Furniture with Cushion Wooden Kennel Table with Double Doors Indoor Dog House Small/Medium/Large Size 27.2 L White
Dwanton$82.564.3★3,245 rev
Hzuaneri 31.5 Wooden Dog Crate Furniture Indoor Dog Kennel Dogs Cage for Small/Medium Dogs Heavy Duty Dog Crates Decorative Pet House End Side Table TV Stand White Brown DFC85114B
Hzuaneri$112.454.5★957 rev
DWANTON Dog Crate Furniture with Cushion Wooden Kennel Table with Double Doors Indoor Dog House Small/Medium/Large Size 27.2 L White+Rustic Brown
Dwanton$79.094.3★3,245 rev
MAHANCRIS Dog Crate Furniture with Cushion Wooden Dog Kennel with Double Doors Heavy Duty Dog Cage for Small/Medium/Large Dogs Indoor Dog House End Table 39.4 L White DCBW10701
MAHANCRIS$111.764.1★404 rev
YATINEY Foldable Dog Crate Furniture Dog Crate with DIY Frame Heavy Duty Dog Kennel Indoor with Hooks Wooden Dog Cage End Table for Small/Medium Dogs White and Walnut DC95WH
YATINEY$115.524.5★172 rev
Newest
by launch date
Furlodge Dog Crate Furniture 38in Wooden Indoor Pet Kennel End Table with 360 Degree Rotating Feeder Door Secure Double Latches and Solid Base for Medium Dogs Natural and White
Furlodge$129.1331 rev
Lucky Muffin Haven Dog Crate Open-View Indoor Furniture Dog Crate for Small Dogs Easy-Clean HDPE Clear Panels Wheels & Cushion Included Warm White Modern Rest Space Designed to Stay Out
LUCKY MUFFIN$165.9324 rev
Keyluv 59 Large Dog Crate Furniture with Storage Drawers and Cabinet Single/Double Dog Kennel Indoor with Removable Divider TV Stand Dog Cage Furniture with Hooks for Small/Medium/Large Dogs White
Keyluv$249.537 rev
Feandrea Wooden Dog Crate Furniture 48 Inches Heavy-Duty Kennel for Dogs up to 110 lb with Double Doors and Enclosed Wood Base Modern Pet Cage End Table Indoor Rustic White and Honey Brown
Feandrea$175.18919 rev
Heavy Duty Dog Crate Furniture 26In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White
Ironovacage$104.6162 rev
Trending
90-day click momentum
Heavy Duty Dog Crate Furniture 38In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White
Ironovacage$161.664.3★
BREEZEHEAT Dog Crate Furniture 40 inch Farmhouse Dog Kennel with Drawers-Wooden Pet Crate End Table Double Door Design Decorative Dog House Indoor for Small Medium Large Dog Off White
BREEZEHEAT$176.724.0★
Furlodge Dog Crate Furniture 38in Wooden Indoor Pet Kennel End Table with 360 Degree Rotating Feeder Door Secure Double Latches and Solid Base for Medium Dogs Natural and White
Furlodge$129.134.4★
Heavy Duty Dog Crate Furniture 26In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White
Ironovacage$104.614.3★
Keyluv 59 Large Dog Crate Furniture with Storage Drawers and Cabinet Single/Double Dog Kennel Indoor with Removable Divider TV Stand Dog Cage Furniture with Hooks for Small/Medium/Large Dogs White
Keyluv$249.533.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's very sturdy”
“Great build quality and size”
“Perfect Fit”
“Easy assembly”
“My cat loves it”
“Excellent value”
“Well built”
“Easy to use”
“The materials are pretty durable”
“As advertised”
What buyers complain about
“Bad assembly”
“Bad quality”
“Huge”
“I dont feel that is very sturdy”
“Locks are not great”
“Not worth the price”
“Just didnt work for my escape artist”
“the instructions suck”
“However the one that arrived seemed used”
“Broke before I could even use it”