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whiskers

Skip it36/100

a concentrated shelf (top 5 take 90% of clicks) — whiskers doesn't clear our bar today.

Market/yr

$61K

Growth (1y)

+104.3%

Products

8

Brands

6

was 6 a year ago

Sellers

29

Price range

$4.04–$42.76

Returns

0.2%

Rating

4.3★

36/100

Skip it

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
66
×0.30
Competition
0
×0.20
Quality gap
60
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 19 weeks — +104.3% year over year.
1K618.5Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Competition

82%Whiskas
  • Whiskas82%
  • LXUEJIE4%
  • SULIKJHUI3%
  • DDazzling3%
  • SoeKoa3%
  • IANFAN3%

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 29 sellers compete here.

Brands

6 flat

was 6 a year ago

Sellers

29

Top 5 brand share

97%

Product shelf

All 8 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly40%

“Great price my cat loves it ♥️ My cat loves this very hard to find other than Amazon always in stock great price”

Value For Money10%

“It's cheaper buying it in bulk than individually from the store”

Quality-Overall7%

“Good quality”

Ease Of Chewing/Swallowing7%

“I do mash the chicken chunks up so it's easier for her to eat”

Advertised Vs Actual Product7%

“as described”

Smell5%

“My little picky eater stinker loves this stuff”

Ingredients-Overall5%

“the ingredients are mostly better”

Moist/Dry5%

“The cat milk drink is a good quality way to add hydration”

Efficiency5%

“Works great with felting projects”

Ease Of Use2%

“Easy, convenient cat food”

What buyers complain about

Instructions/User Manual/Troubleshooting29%

“No Instructions”

Ease Of Use18%

“Ill admit I struggled trying to figure out an easy”

Advertised Vs Actual Product14%

“They advertise chicken only on the front of package”

Color7%

“then the black was coming off”

Quality-Overall7%

“Bad quality”

Durability7%

“did start falling off after a couple hours”

Top return reasons

  • Thin26%
  • Thickness11%
  • Size-Overall11%
  • Strength11%
  • Adhesion/Stickiness8%
  • Functionality-Overall5%
  • Color5%
  • Add-Ons/Attachments5%
  • Value For Money5%
  • Defective Material/Parts5%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.