whelping supplies
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.15avg listing price — sweet spot $15–$100
Price range
Great$5.32–$91.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$244K$244K/yr · 364K searches
Review moat
Okay2,303.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
52
Top-5 brand share
38%
Open market
57%
- ZONEXCHIC12%
- kewen9%
- SHEFFIELD SS SHOP8%
- REDDOUDOU5%
- Generic5%
- URMYONLY4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
52pcs Puppy Whelping Supplies Whelping kit Puppies Birth Kitten Dog Supplies Puppy kit Bottle Feeding kit for Newborn Puppy Puppy Whelping Collars Tube Cord Clamps Gloves Digital Thermometer Scale
ZONEXCHIC$35.274.2★153 rev
kewen Puppy Kitten Whelping Supplies Whelping kit for Puppies Birth Kitten Supplies Dog Supplies Puppy kit Kitten Bottle Feeding kit for New Born Puppy Supplies and Kitten (Whelping Kit)
kewen$24.364.4★280 rev
SHEFFIELD SS SHOP Puppy Whelping Supplies 64 Piece Puppy Whelping Kit for Puppies Birth Pregnant Dog Birthing Supplies Newborn Collars for Litter Bottles for Nursing
SHEFFIELD SS SHOP$29.714.6★184 rev
Puppy Whelping Kit Kitten Puppy Whelping Supplies Newborn Puppy Essentials Whelping kit for Puppies Birth Whelping Collars Digital Thermometer Stethoscope Sputum Aspirator and More
Generic$24.814.3★85 rev
URMYONLY Whelping Supplies Kit for Puppies and Kittens Birth with Nursing Bottle Pill Shooter Newborn Collars Record Charts Pee Pads Bulb Aspirator Plastic Scissor Cord Clamps (L)
URMYONLY$15.164.0★98 rev
Newest
by launch date
Ywingda Whelping Kit for Puppies Birth - Reusable Birthing with 77Piece Birthing Essentials with Emergency Whelping Supplies Kitten Bottle Feeding kit for New Born Puppy Supplies and Kitten
Ywingda$24.1138 rev
PREGNAPAWS Nipple Soothing Balm for Nursing Dogs & Cats Lick-Safe Lanolin-Free All-Natural Nipple Butter Soothes Chapped & Cracked Skin Coconut Oil Shea Butter Vitamin E 2.11 oz
PREGNAPAWS$15.9427 rev
REDDOUDOU Puppy Kitten Whelping Kit Whelping Kit with Feeding Nipple Bottle Stethoscope Scissors Cord Clamps Aspirator etc Full kit
REDDOUDOU$22.001,098 rev
Puppy Whelping Supplies Kit Include 12 Puppy Shot Record Booklets 6 Record Keeping Charts 12 Coloured Soft Nylon Puppy Id Collars Newborn Adjustable Breakaway with 2 ID Sticker Identification Pets
SKLENICE$19.4457 rev
GOLOPET Large Dog Heating Pad 3624 in for Dogs Smart Thermostat Whelping Box for Dogs Metal Tube Waterproof Shell with Plush Cotton Cover Puppy Whelping Supplies -Apricot
GOLOPET$34.501,106 rev
Trending
90-day click momentumYwingda Whelping Kit for Puppies Birth - Reusable Birthing with 77Piece Birthing Essentials with Emergency Whelping Supplies Kitten Bottle Feeding kit for New Born Puppy Supplies and Kitten
Ywingda$24.114.3★
Tomlyn High Calorie Nutritional Gel for Puppies (Nutri-Cal) 4.25 oz
TOMLYN$16.224.8★
Breeders Edge Oral Cal Plus Gel Whelping and Queening Calcium Supplement Gel for Dogs and Cats Delivers 3 Calcium Sources in Labor to Support Strong and Normal Contractions 15ml Paste
Revival Animal Health$31.864.7★
Luciphia 1 Pack 3 Blankets Fluffy Premium Fleece Pet Blanket Flannel Paw Printed Throw for Dog Cat(Small 23x16 Grey/Brown/Blue)
Luciphia$9.404.5★
Arrowbash 57 Pcs Puppy Kitten Whelping Supplies Whelping Kit for Puppies Birth Dog Kitten Bottle Feeding Kit for New Born Puppy Supplies Include Feeding Tube Etc(31 in Diameter)
Arrowbash$35.204.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft material”
“Good variety”
“Very affordable”
“Really good for pets”
“size is accurate”
“As advertised”
“Easy to Use”
“Easy to wash”
“Bright colors”
“The material feels durable and high quality, and cleanup has been super simple, which is a lifesaver during those messy early weeks”
What buyers complain about
“it didn't fit”
“Not durable”
“Quality pretty cheap”
“This pad is not thick”
“the scale does not function at all”
“Definitely not leakproof”
“no longer heat”
“Not a fan of the price however”
“smells bad”
“Not as described”