Skip to content
FlapenGet started

wet cat food chicken

Launch it70/100

wet cat food chicken clears our launch bar: a $9.0M/yr market growing +140.3% with returns at 0.0%.

Market/yr

$9.0M

Growth (1y)

+140.3%

Products

30

Brands

2

was 3 a year ago

Sellers

125

Price range

$11.07–$46.39

Returns

0.0%

Rating

4.7★

70/100

Launch it

Scored 70/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
81
×0.30
Growth
70
×0.30
Competition
64
×0.20
Quality gap
25
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +140.3% year over year.
68K34KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Competition

72%Sheba
  • Sheba72%
  • Fancy Feast28%
  • Other0%

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them. 2 brands and 125 sellers compete here.

Brands

2 falling

was 3 a year ago

Sellers

125

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)
Sheba$21.914.7★20,85316%falling
2
Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)
Sheba$46.264.7★7379%rising
3
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Sustainable Salmon Tuna White Fish and Tuna Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Sustainable Salmon Tuna White Fish and Tuna Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)
Sheba$21.914.7★9,6439%falling
4
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. CansPurina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans
Fancy Feast$20.884.7★54,8737%rising
5
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. CansPurina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
Fancy Feast$25.734.7★54,8736%falling
6
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree and Turkey Entree Variety Pack Twin-Pack Trays (12 Count 24 Servings)Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree and Turkey Entree Variety Pack Twin-Pack Trays (12 Count 24 Servings)
Sheba$11.894.6★11,0326%falling
7
Sheba Perfect Portions Wet Cat Food Pate with Sustainable Salmon Signature Seafood Entree and Tender White Fish and Tuna Entree Variety Pack 2.6 oz. Twin Pack Trays (24 Count 48 Servings)Sheba Perfect Portions Wet Cat Food Pate with Sustainable Salmon Signature Seafood Entree and Tender White Fish and Tuna Entree Variety Pack 2.6 oz. Twin Pack Trays (24 Count 48 Servings)
Sheba$22.024.7★24,8094%rising
8
Sheba Perfect Portions Wet Cat Food Cuts in Gravy Roasted Chicken Entree Tender Turkey Entree with Sustainable Salmon and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)Sheba Perfect Portions Wet Cat Food Cuts in Gravy Roasted Chicken Entree Tender Turkey Entree with Sustainable Salmon and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)
Sheba$46.394.7★6794%rising
9
Sheba Perfect Portions Wet Cat Food Cuts in Gravy with Sustainable Salmon Tender Trout Entree and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)Sheba Perfect Portions Wet Cat Food Cuts in Gravy with Sustainable Salmon Tender Trout Entree and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)
Sheba$20.184.7★2,0103%flat
10
Purina Fancy Feast Gravy Lovers Variety Pack Feast Pate in Wet Cat Food Gravy - (Pack of 1) 4.5 lb. BoxesPurina Fancy Feast Gravy Lovers Variety Pack Feast Pate in Wet Cat Food Gravy - (Pack of 1) 4.5 lb. Boxes
Fancy Feast$21.994.7★3,3623%falling
11
Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken & Shrimp Recipe 1.3 oz. Cups 12 CountSheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken & Shrimp Recipe 1.3 oz. Cups 12 Count
Sheba$16.344.6★5353%rising
12
Sheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken Chicken & Tuna or Chicken & Shrimp Recipe 1.3 oz. Cups 24 CountSheba Selections Filets in Broth Adult Cat Food Wet Recipe Meal Complement Wet Cat Food Variety Pack Chicken Chicken & Tuna or Chicken & Shrimp Recipe 1.3 oz. Cups 24 Count
Sheba$27.094.6★5963%rising
13
SHEBA Perfect Portions Pat Wet Cat Food Trays (24 Count 48 Servings) Savory Chicken Roasted Turkey and Tender Beef Entre Easy Peel Twin-Pack TraysSHEBA Perfect Portions Pat Wet Cat Food Trays (24 Count 48 Servings) Savory Chicken Roasted Turkey and Tender Beef Entre Easy Peel Twin-Pack Trays
Sheba$21.684.6★15,2413%falling
14
Sheba Perfect Portions Grilled in Savory Sauce Adult Wet Cat Food Marinated Chicken Flaky Salmon Tender Tuna 2.64 oz. Twin-Pack Trays 24 Count 48 ServingsSheba Perfect Portions Grilled in Savory Sauce Adult Wet Cat Food Marinated Chicken Flaky Salmon Tender Tuna 2.64 oz. Twin-Pack Trays 24 Count 48 Servings
Sheba$25.684.6★2883%rising
15
Fancy Feast Chicken Feast Classic Pate Collection Grain Free Wet Cat Food Multi-Pack - (Pack of 24) 3 oz. Pull-Top CansFancy Feast Chicken Feast Classic Pate Collection Grain Free Wet Cat Food Multi-Pack - (Pack of 24) 3 oz. Pull-Top Cans
Fancy Feast$21.474.7★5,6242%flat

Product shelf

All 30 tracked products in this niche.

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree with Sustainable Salmon Tender Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Sheba

$21.914.7★20,853 reviews

Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba Perfect Portions Wet Cat Food Pate Savory Chicken Roasted Turkey with Sustainable Salmon and Tender Whitefish & Tuna Variety Pack 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba

$46.264.7★737 reviews

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Sustainable Salmon Tuna White Fish and Tuna Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Sustainable Salmon Tuna White Fish and Tuna Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)

Sheba

$21.914.7★9,643 reviews

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 24) 3 oz. Cans

Fancy Feast

$20.884.7★54,873 reviews

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Fancy Feast

$25.734.7★54,873 reviews

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree and Turkey Entree Variety Pack Twin-Pack Trays (12 Count 24 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Cat Food Wet Recipe Roasted Chicken Entree and Turkey Entree Variety Pack Twin-Pack Trays (12 Count 24 Servings)

Sheba

$11.894.6★11,032 reviews

Sheba Perfect Portions Wet Cat Food Pate with Sustainable Salmon Signature Seafood Entree and Tender White Fish and Tuna Entree Variety Pack 2.6 oz. Twin Pack Trays (24 Count 48 Servings)

Sheba Perfect Portions Wet Cat Food Pate with Sustainable Salmon Signature Seafood Entree and Tender White Fish and Tuna Entree Variety Pack 2.6 oz. Twin Pack Trays (24 Count 48 Servings)

Sheba

$22.024.7★24,809 reviews

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Roasted Chicken Entree Tender Turkey Entree with Sustainable Salmon and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba Perfect Portions Wet Cat Food Cuts in Gravy Roasted Chicken Entree Tender Turkey Entree with Sustainable Salmon and with Sustainable Tuna 2.6 oz. Twin-Pack Trays (48 Count 96 Servings)

Sheba

$46.394.7★679 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly42%

“CAT APPROVED”

Taste-Overall9%

“My cats love this food”

Quality-Overall8%

“the quality is consistent”

Value For Money8%

“Great deal”

Flavor7%

“Great taste”

Size-Overall4%

“Love the size”

Ease Of Use3%

“Easy and convenient”

Smell2%

“it smells fresh”

Ease Of Chewing/Swallowing2%

“Easy to feed”

Advertised Vs Actual Product1%

“Item arrived as described”

What buyers complain about

Smell14%

“Smells rancid”

Ease Of Use10%

“Hard to”

Value For Money8%

“So it costs a bit more”

Leak-Proof7%

“Leaked”

Size-Overall6%

“Not perfect size”

Flavor6%

“Chicken flavor bad”

Quality-Overall5%

“Inconsistent quality”

Indigestion3%

“Made kitty sick”

Taste-Overall3%

“I can't vouch for the taste myself”

Advertised Vs Actual Product2%

“definitely not as advertised”

Top return reasons

  • Flavor27%
  • Value For Money11%
  • Advertised Vs Actual Product10%
  • Smell10%
  • Leak-Proof8%
  • Quality-Overall4%
  • Product Condition4%
  • Taste-Overall3%
  • Moist/Dry3%
  • Contamination3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.78 median price · 2.2% median returns across 14,888 tracked niches.