waterproof blanket
Worth a lookShows a sweet-spot price point ($24.25 avg), but soft demand (-10.8% this quarter) keeps it on the watch list.
Avg price
Incredible$24.25avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 2.8M searches
Price range
Great$7.33–$54.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,136avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
24
Top-5 brand share
77%
Open market
18%
- LOOBANI23%
- Bedsure19%
- Ameritex15%
- gogobunny14%
- Luciphia6%
- QiyI5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOOBANI Waterproof Blanket for Bed: Reversible Soft Flannel Twin Bed Blanket 60 x 80 Leakproof Throw Spill-Proof Dog Pet Blanket for Couch Cover Movie Time Camping Travel Grey
LOOBANI$35.844.6★629 rev
gogobunny 3X Stronger Waterproof Pet Blanket Scratch Proof Furniture Protector for Dogs Cats Reversible Cover 30x70 Inch Dark Grey/Light Grey
gogobunny$7.944.4★17,475 rev
LOOBANI Waterproof Throw Blanket for Couch: Reversible Leakproof Couch Blanket 40 x 60 Soft Flannel & Coral Fleece Bed Blanket Stain-Proof for Sofa Cover Pet Accidents Travel Grey
LOOBANI$22.094.7★164 rev
Ameritex Waterproof Blanket Reversible Dog Bed Cover Pet Blanket for Furniture Bed Couch Sofa
Ameritex$18.674.3★35,848 rev
Bedsure ComfyFleece Waterproof Dog Blankets for Large Dogs - Soft Pet Cat Blanket Corduroy Fleece for Couch Bed Protector Washable Cozy Calming Reversible Furniture Protection 50x60 Cream
Bedsure$26.644.6★766 rev
Newest
by launch date
Bedsure Waterproof Blanket for Couch - Soft Flannel Fleece Couch Cover Throw Blanket for Large Dogs Pet Leakproof Protector for Camping Travel 50x60 Grey
Bedsure$22.6326 rev
Waterproof Blanket for Bed - 82 x 82 King Size Water Proof and Stain Resistant Bed Protector for Couples Flannel Moisture Absorbent Machine Washable Liquid-Resistant Throw Blanket Black
Nefishy$45.2028 rev
LOOBANI Waterproof Blanket for Bed: Soft Flannel Love Blanket 60x80 for Twin Size Bed Stain & Leak Proof Sofa Protector Waterproof Dog Blanket for Pets Includes a Storage Bag
LOOBANI$28.9669 rev
LOOBANI Waterproof Throw Blanket for Couch: Reversible Leakproof Couch Blanket 40 x 60 Soft Flannel & Coral Fleece Bed Blanket Stain-Proof for Sofa Cover Pet Accidents Travel Grey
LOOBANI$22.09164 rev
QiyI Waterproof Blanket for Bed Couch Sofa Small Washable Reversible & Reusable Pet Dog Cat Throw Blanket Leakproof Stain Resistant Sofa Cover 40x60 Dk Purple/Lt Purple
QiyI$19.84302 rev
Trending
90-day click momentumWaterproof Blanket for Bed - 82 x 82 King Size Water Proof and Stain Resistant Bed Protector for Couples Flannel Moisture Absorbent Machine Washable Liquid-Resistant Throw Blanket Black
Nefishy$45.204.7★
Bedsure Waterproof Blanket for Couch - Soft Flannel Fleece Couch Cover Throw Blanket for Large Dogs Pet Leakproof Protector for Camping Travel 50x60 Grey
Bedsure$22.634.7★
LOOBANI Waterproof Blanket for Bed: Soft Flannel Love Blanket 60x80 for Twin Size Bed Stain & Leak Proof Sofa Protector Waterproof Dog Blanket for Pets Includes a Storage Bag
LOOBANI$28.964.4★
Bedsure Wearable Blanket Hoodies Blanket Hoodie as Mothers Day Birthday Gifts for Mom Women Warm Cozy Soft Sweatshirt Hooded Blankets for Women Men Adults Grey Standard
Bedsure$22.574.7★
Waterproof Blanket for Bed - Blanket with Waterproof & Stain Proof Splash Resistant Machine-Washable Flannel is Soft and Comfortable Suitable for Bed/Sofa (40x60 Wine red/Black)
GROOSE$25.694.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Completely waterproof”
“Its also velvety soft”
“seems well made”
“Very affordable”
“Exactly as described”
“Dog loves it”
“Fits perfect”
“Easy to wash”
“Very comfortable”
“Still working well”
What buyers complain about
“NOT WATERPROOF”
“To small”
“Leaked through”
“I felt the material seemed thinner”
“I guess quality-control no longer exists”
“Does not work”
“Didn't last”
“Takes a while to dry”
“DOES NOT ABSORB”
“Strong smell”