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vohc dental products for dogs

Skip it52/100

a small market ($348K/yr) — vohc dental products for dogs doesn't clear our bar today.

Market/yr

$348K

Growth (1y)

+156.7%

Products

29

Brands

9

was 4 a year ago

Sellers

66

Price range

$7.57–$47.99

Returns

0.3%

Rating

4.4★

52/100

Skip it

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
17
×0.30
Growth
72
×0.30
Competition
56
×0.20
Quality gap
47
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 62 weeks — +156.7% year over year.
14K7KSpike '25Prime Day '25Spike '26May '25Jul '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×

Competition

68%petsmile
  • petsmile68%
  • Virbac11%
  • Tartar Shield10%
  • Dentalife3%
  • ProDen PlaqueOff2%
  • Yummy Combs2%
  • Other (3 brands)3%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 66 sellers compete here.

Brands

9 rising

was 4 a year ago

Sellers

66

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 29 tracked products in this niche.

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)

petsmile

$15.914.5★3,789 reviews

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)

petsmile

$15.024.4★1,936 reviews

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)

petsmile

$24.494.5★3,789 reviews

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)

Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)

petsmile

$24.174.2★394 reviews

Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz

Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz

Virbac

$11.234.6★18,573 reviews

Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)

Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)

petsmile

$34.394.0★138 reviews

Tartar Shield Soft Rawhide Dental Chews for Small Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 30 Count

Tartar Shield Soft Rawhide Dental Chews for Small Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 30 Count

Tartar Shield

$36.634.4★1,102 reviews

Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)

Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)

petsmile

$26.664.5★546 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly22%

“Dog approved”

Breathability11%

“breath fresh”

Taste-Overall10%

“My dog likes these treats”

Flavor8%

“My dogs like the flavor”

Quality-Overall8%

“Excellent Product”

Value For Money6%

“Good Deal”

Smell4%

“This does help the smell”

Soothing/Teething4%

“Great for their teeth”

Ease Of Chewing/Swallowing4%

“Easy to chew”

Ease Of Cleaning3%

“they do help keep their teeth clean”

What buyers complain about

Indigestion13%

“Caused Diarrhea”

Value For Money11%

“Too expensive”

Breathability8%

“breath was just awful”

Smell6%

“a plastic, chemical smell”

Functionality-Overall6%

“it barely works”

Taste-Overall5%

“The cat didn't like the taste of the vanilla mint”

Size-Overall5%

“Bottle is super small”

Hard Feel4%

“not soft”

Flavor3%

“Too strong of a smell with the cheese flavor”

Ease Of Chewing/Swallowing3%

“Not for the Super chewer”

Top return reasons

  • Flavor29%
  • Smell9%
  • Leak-Proof8%
  • Product Condition6%
  • Advertised Vs Actual Product6%
  • Taste-Overall6%
  • Size-Overall6%
  • Value For Money5%
  • Quality-Overall5%
  • Functionality-Overall5%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.