vitamin k1
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$21.55avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$4.58–$68.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,691.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 65K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
559
Top-5 brand share
53%
Open market
40%
- BlueBonnet12%
- Vet One12%
- BioTechUSA11%
- Superior Source8%
- Puritan's Pride8%
- Bronson8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluebonnet Vitamin K1 100 mcg Supports Bone Health - Phylloquinone Crystalline Vitamin K Supplement - Non-GMO Kosher Certified Gluten-Free Dairy-Free - 100 Vegan Caplets
BlueBonnet$10.584.6★462 rev
Vet One Vitamin K1 Chewable Tablets - Vitamin K1 for Dogs Beef-Flavored Chewable Vitamins for Cats and Dogs (50 Tablets Phytonadione 25mg)
Vet One$20.844.6★464 rev
Bio-Tech - K1-1000 (Vitamin K-1) 100 Capsules
BioTechUSA$19.884.8★226 rev
Puritans Pride Premium Vitamin K 100mcg Dietary Supplement for Bone Joint and Blood Clotting Health Support 100 Day Supply 100 Tablets
Puritan's Pride$4.584.6★6,132 rev
Vitamin K1 Chewable Tablets 25mg 50ct
V.E.T. PHARMACEUTICALS$19.054.6★237 rev
Newest
by launch date
Dr. Green Mom Natal K Oral Vitamin K1 Drops for Newborns | Organic Phytonadione in MCT Oil | Natural VIT K for Babies to Support Blood Clotting
Dr. Green Mom$38.88174 rev
Vitalibre Vitamin K Complex 2600 mcg K1 & K2 (MK-7 & MK-4) with Vitamin A & D3 5000 IU Bioavailable Full Spectrum for Bone Strength and Heart Health 90 Softgels
Vitalibre$15.5232 rev
Sports Research Vitamin K Multi-Spectrum - Three Types of Vitamin K: K1 K2 MK-4 & K2 MK-7 - Vegan Friendly Plantgel Capsule - 60 softgels
Sports Research$25.6969 rev
Super Vitamin K Complex (K2 MK7 + MK4 & K1) 360 Coconut Oil Softgles | Easily Absorbed K Vitamins Active Menaquinone Complex | Non-GMO
Micro Ingredients$24.38439 rev
NatureBell Vitamin K Complex - 300 Softgels - Delivers 2 600mcg Vitamin K - Full Spectrum Bone & Heart Health Support Supplement - High Absorption K1 & K2 MK-4 & MK-7*
NatureBell$24.021,316 rev
Trending
90-day click momentumVitalibre Vitamin K Complex 2600 mcg K1 & K2 (MK-7 & MK-4) with Vitamin A & D3 5000 IU Bioavailable Full Spectrum for Bone Strength and Heart Health 90 Softgels
Vitalibre$15.524.6★
365 by Whole Foods Market Vitamin K 120 MCG 100 Tablets
365 by Whole Foods Market$6.134.6★
Vitamin K1 Chewable Tablets 25mg 50ct
V.E.T. PHARMACEUTICALS$19.054.6★
BulkSupplements.com Vitamin K1 Powder - Vitamin K1 Supplement for Bone and Heart Health Support - Gluten Free 10mg per Serving 100g (3.5 oz) (Pack of 1)
BulkSupplements$17.984.2★
Bronson Vitamin K Triple Play (Vitamin K2 MK7 / Vitamin K2 MK4 / Vitamin K1) Full Spectrum Complex Vitamin K Supplement 90 Capsules
Bronson$9.924.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×