vetriscience composure calming chews
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.48–$49.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$832K$832K/yr · 305K searches
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,724.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
36
Top-5 brand share
97%
Open market
1%
- VETRISCIENCE58%
- Nutramax Laboratories24%
- Greenies6%
- Virbac5%
- Kradle4%
- Pro Plan Veterinary Diets2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Supplement for Dogs Reduce Stress and Fear Ideal for Thunderstorms Fireworks and Travel Chicken 120 Count
VETRISCIENCE$30.934.1★17,483 rev
VetriScience Veterinary Strength Calm & Confident Chews - Stress Supplement for Pets - Supports Brain Function for Cats & Dogs - with L-Theanine Thiamine & More - 60 Count
VETRISCIENCE$37.214.1★17,483 rev
Nutramax Solliquin Calming Behavioral Health Supplement for Small to Medium Dogs and Cats - With L-Theanine Magnolia / Phellodendron and Whey Protein Concentrate 75 Soft Chews
Nutramax Laboratories$19.103.9★2,957 rev
Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.794.1★524 rev
VETRISCIENCE Max Veterinary Strength Calm & Confident Chews - Stress Supplement for Pets - Supports Brain Function for Cats & Dogs - with Lemon Balm Extract L-Theanine Thiamine & More - 45 Count
VETRISCIENCE$49.824.2★204 rev
Newest
by launch date
Kradle Calming Chews for Dogs - Anxiety and Stress Support - L-Theanine Ashwagandha GABA - Calming Supplement for Relaxation and Stress - Chicken Flavor- 75 Chews
Kradle$22.35961 rev
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Ashwagandha Supplement for Dogs Stress Relief Separation Anxiety Behavior Support Bacon 60 Count
VETRISCIENCE$19.711,640 rev
Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.79524 rev
Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 14.7 oz. Container of 80 Count
Greenies$21.581,273 rev
Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 7.3 oz. Container of 40 Count
Greenies$10.891,273 rev
Trending
90-day click momentum
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Supplement for Small Dogs Under 30 lbs Reduce Stress Ideal for Thunderstorms and Fireworks Chicken 30 Count
VETRISCIENCE$11.714.1★
Greenies Supplements Calming Chews for Dogs Chicken Flavor Dog Calming Chews 14.7 oz. Container of 80 Count
Greenies$21.584.3★
Kradle Calming Chews for Dogs - Anxiety and Stress Support - L-Theanine Ashwagandha GABA - Calming Supplement for Relaxation and Stress - Chicken Flavor- 75 Chews
Kradle$22.354.2★
VetriScience Calm & Confident Chews Composure Clinically Tested Calming and Anxiety Supplement for Dogs Reduce Stress and Fear Ideal for Thunderstorms Fireworks and Travel Chicken 120 Count
VETRISCIENCE$30.934.1★
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Medium/Large Dog >22lbs
Virbac$41.384.0★
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +36.9% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They Do Calm”
“Our dogs love these”
“Absolutely highly recommend my dog loves taste”
“Good quality food”
“Dog Loves Flavor”
“Worth every cent”
“It works well and quickly”
“Best calming chews that actually work”
“I think this is a great product”
“As advertised”
What buyers complain about
“Doesn't work as advertised”
“Caused diarrhea”
“it's very expensive unfortunately”
“I think it doesnt taste and/or smell good”
“it smells horrendous”
“Wasnt what I expected”
“Does not work with my versa 3”
“Even more upsetting is the effect it had on my fur baby”
“easy to break”
“It arrived dry - so dry that a lot had crumbled”