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urinary cat treats

Skip it49/100

a small market ($130K/yr) — urinary cat treats doesn't clear our bar today.

Market/yr

$130K

Growth (1y)

+251.4%

Products

23

Brands

17

was 16 a year ago

Sellers

32

Price range

$2.39–$22.64

Returns

0.0%

Rating

4.4★

49/100

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Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
82
×0.30
Competition
39
×0.20
Quality gap
49
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 53 weeks — +251.4% year over year.
3K1KPrime Day '25Spike '25Holiday '25Spike '26Jul '25Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Competition

18%Get Naked
  • Get Naked18%
  • Pro Plan Veterinary Diets17%
  • Rocco & Roxie Supply Co.13%
  • Just Try11%
  • Pet Honesty10%
  • ROYAL CANIN7%
  • Other (11 brands)24%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 32 sellers compete here.

Brands

17 rising

was 16 a year ago

Sellers

32

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend
1Pro Plan Veterinary Diets$6.504.7★60217%falling

Product shelf

All 23 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly45%

“Cat Approved”

Taste-Overall10%

“He LOVES these treats”

Quality-Overall6%

“It's made with high quality ingredients”

Flavor5%

“the cats like the flavor”

Value For Money5%

“Well worth the price”

Ingredients-Overall4%

“Clean ingredients”

Ease Of Chewing/Swallowing4%

“They appear to be the right amount of chew”

Smell2%

“Not too smelly”

Soothing/Teething2%

“This helps my male cat keep calm”

Ease Of Use2%

“Ease of use”

What buyers complain about

Value For Money18%

“It too expensive”

Smell15%

“Bad smell”

Size-Overall7%

“The container is large”

Taste-Overall6%

“Unfortunately, my cat would not eat them”

Indigestion6%

“Massive diarrhea”

Ease Of Chewing/Swallowing4%

“they were too hard for him to chew up”

Ingredients-Overall3%

“Curious ingredients”

Quality-Overall2%

“lack of manufacturing quality info it loses 1 star”

Flavor2%

“Bad flavor”

Hard Feel2%

“hard”

Top return reasons

  • Ingredients-Overall29%
  • Flavor14%
  • Value For Money14%
  • Hard Feel14%
  • Size-Overall14%
  • Advertised Vs Actual Product14%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.