Skip to content
66

turkey tendons for dogs

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 93Growth 25Conversion 99Competition 59Returns 100Price range 84Avg price 95Brand share 31Review moat 34Quality gap 55

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible18.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$23.16

avg listing price — sweet spot $15–$100

Market size

Great$1.9M

$1.9M/yr · 452K searches

Price range

Great$7.91–$59.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,066.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

21

Top-5 brand share

86%

Open market

11%

  • Nature Gnaws33%
  • A Freschi srl21%
  • iPaw14%
  • Gootoe9%
  • VITADAY8%
  • Riley's3%
  • Open — no brand owns it (8 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$57K6%$114K9%$171K12%$227K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -0.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly48%

“Dog loves it”

Taste-Overall9%

“Great snack”

Ease Of Chewing/Swallowing8%

“very chewable”

Quality-Overall5%

“Great, consistent product”

Value For Money4%

“Good deal”

Size-Overall3%

“They are the perfect size”

Fun/Entertainment Experience2%

“Great entertainment”

Smell2%

“No smell and no mess and loved”

Durability2%

“they last surprisingly well”

Ingredients-Overall2%

“Quality ingredients”

What buyers complain about

Value For Money20%

“They arent cheap”

Durability9%

“certainly not long lasting”

Size-Overall8%

“Size is smaller”

Ease Of Chewing/Swallowing8%

“so hard to chew”

Smell7%

“Chemical smell”

Thickness6%

“They're not super thick”

Indigestion6%

“Digestive issues”

Advertised Vs Actual Product3%

“Not as advertised”

Hard Feel2%

“and this is not soft product either”

Quality-Overall2%

“Im quite disappointed that this bag made it through quality control”

Top return reasons

Size-Overall27%
Value For Money10%
Hard Feel9%
Ease Of Chewing/Swallowing9%
Smell5%
Advertised Vs Actual Product5%
Indigestion5%
Thin4%
Thickness4%
Stale/Rotten/Spoiled3%