tuna cat treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Market size
Okay$167K$167K/yr · 115K searches
Price range
Okay$3.16–$21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,230.26avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
49
Top-5 brand share
100%
Open market
0%
- Fancy Feast51%
- Greenies24%
- Temptations19%
- INABA3%
- Vital Essentials2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purina Fancy Feast Natural Cat Treats Variety Pack Purely Natural - (Pack of 5) 10 ct. Pouches
Fancy Feast$15.904.7★3,143 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tempting Tuna Flavor 16 oz. Tub
Temptations$7.844.8★15,924 rev
Purina Fancy Feast Purely Hand-Flaked Tuna Cat Treats Steam-Baked Real Tuna Pack of 5 10 Count Pouches
Fancy Feast$17.094.8★1,276 rev
Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 16 oz. Tub
Greenies$18.514.8★15,813 rev
Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 2.1 oz. Pack
Greenies$3.164.8★15,813 rev
Newest
by launch date
Purina Fancy Feast Layered Delights Chicken Mousse Topped with Flaked Salmon Gourmet Wet Cat Treats - 1.96 oz. (Pack of 8)
Fancy Feast$13.2494 rev
Purina Fancy Feast Squeezable Cat Treats Tube Savory Puree Naturals with Natural Tuna in a Demi-Glace - 0.35 Ounce (Pack of 12)
Fancy Feast$7.40118 rev
INABA Premium Grilled Tuna Fillet Cat Treats with Vitamin E and Green Tea Extract 0.52 Ounces Each Pack of 10 Variety Box
INABA$15.73225 rev
Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Beef Flavor - 3 oz. Box
Fancy Feast$5.06549 rev
Purina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Chicken Flavor - 3 oz. Box
Fancy Feast$5.29445 rev
Trending
90-day click momentumPurina Fancy Feast Limited Ingredient Cat Treats Savory Cravings Chicken Flavor - 3 oz. Box
Fancy Feast$5.294.8★
Purina Fancy Feast Layered Delights Chicken Mousse Topped with Flaked Salmon Gourmet Wet Cat Treats - 1.96 oz. (Pack of 8)
Fancy Feast$13.243.5★
Purina Fancy Feast Squeezable Cat Treats Tube Savory Puree Naturals with Natural Tuna in a Demi-Glace - 0.35 Ounce (Pack of 12)
Fancy Feast$7.404.0★
Greenies Feline Smartbites Cat Treats Healthy Recipe Indoor Cat Treats Tuna Flavor 2.1 oz. Pack
Greenies$3.164.8★
INABA Premium Grilled Tuna Fillet Cat Treats with Vitamin E and Green Tea Extract 0.52 Ounces Each Pack of 10 Variety Box
INABA$15.734.8★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +16.5% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Great snack for them”
“Great price”
“Good quality”
“all flavors”
“I found it did not smell too much”
“Makes life so much easier”
“The size is perfect for my cats”
“Clean Ingredients”
“These are soft not tough like at the store”
What buyers complain about
“While these are fairly expensive”
“very fishy smelling”
“very small”
“the only thing I didnt like was my cats only like the fish flavor”
“Do not use”
“not soft”
“Rubbery texture”
“this was not edible”
“Wrong Advertisement”
“Maybe they arent fresh”