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tuna cat food

Launch it68/100

tuna cat food clears our launch bar: a $2.6M/yr market growing +173.0% with returns at 0.0%.

Market/yr

$2.6M

Growth (1y)

+173.0%

Products

48

Brands

3

was 6 a year ago

Sellers

52

Price range

$11.32–$65.24

Returns

0.0%

Rating

4.5★

68/100

Launch it

Scored 68/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
53
×0.30
Growth
74
×0.30
Competition
79
×0.20
Quality gap
45
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 44 weeks — +173.0% year over year.
33K17KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Competition

58%Reveal
  • Reveal58%
  • Applaws27%
  • Hill's Science Diet14%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 3 brands and 52 sellers compete here.

Brands

3 falling

was 6 a year ago

Sellers

52

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 48 tracked products in this niche.

Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor High Protein Limited Ingredient Grain Free Natural Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor High Protein Limited Ingredient Grain Free Natural Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal

$14.284.5★3,257 reviews

Applaws Fish Variety Pack Wet Cat Food in Broth 12-Pack High Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No Artificial Additives (12 x 2.47 oz Cans)

Applaws Fish Variety Pack Wet Cat Food in Broth 12-Pack High Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No Artificial Additives (12 x 2.47 oz Cans)

Applaws

$23.614.5★756 reviews

Reveal Fish Variety Pack Wet Cat Food in Broth 20-Pack 5-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (20 x 2.47 oz Cans)

Reveal Fish Variety Pack Wet Cat Food in Broth 20-Pack 5-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (20 x 2.47 oz Cans)

Reveal

$38.714.7★493 reviews

Hills Science Diet Adult 1-6 Wet Cat Food Variety Pack Chicken Tuna & Ocean Fish 2.8 oz. Pouches 12-Pack

Hills Science Diet Adult 1-6 Wet Cat Food Variety Pack Chicken Tuna & Ocean Fish 2.8 oz. Pouches 12-Pack

Hill's Science Diet

$23.264.4★2,861 reviews

Reveal Fish & Chicken Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal Fish & Chicken Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal

$15.184.6★1,325 reviews

Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal Fish Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal

$14.224.7★493 reviews

Reveal Chicken Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor High Protein Limited Ingredient Grain Free Natural Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal Chicken Variety Pack Wet Cat Food in Broth 12-Pack 3-Flavor High Protein Limited Ingredient Grain Free Natural Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal

$12.534.3★1,943 reviews

Reveal Chicken Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal Chicken Variety Pack Wet Cat Food in Broth 12-Pack 4-Flavor Protein Limited Ingredient Grain Free Canned Cat Food No Fillers No By-Products (12 x 2.47 oz Cans)

Reveal

$14.144.5★146 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly28%

“Cats LOVE it”

Quality-Overall11%

“Quality food”

Taste-Overall10%

“Tastes great”

Ingredients-Overall8%

“Healthy ingredients”

Flavor8%

“Nice flavor options with this food”

Value For Money6%

“Good Price”

Smell5%

“No odor”

Moist/Dry4%

“adds some moisture”

Ease Of Use2%

“Comes in handy”

Texture/Consistency-Overall1%

“texture is agreeable”

What buyers complain about

Value For Money15%

“I do think it is rather expensive”

Smell10%

“smells like fish”

Flavor5%

“My cat doesnt like the flavor”

Size-Overall4%

“The cans are small”

Allergies4%

“She can't eat fish. fish allergy/makes her digestion bad”

Ease Of Use4%

“hard to open”

Indigestion3%

“one had diarrhea”

Taste-Overall3%

“Aside from what i assume is undesirable taste”

Quality-Overall3%

“How can a major company have such poor quality control”

Ingredients-Overall3%

“Clearly there is something wrong with the ingredients”

Top return reasons

  • Flavor27%
  • Smell13%
  • Value For Money10%
  • Size-Overall9%
  • Advertised Vs Actual Product6%
  • Functionality-Overall5%
  • Certifications5%
  • Indigestion3%
  • Leak-Proof3%
  • Ingredients-Overall3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.