tender vittles cat food
Launch it67/100tender vittles cat food clears our launch bar: a $4.9M/yr market growing +150.9% with returns at 0.0%.
Market/yr
$4.9M
Growth (1y)
+150.9%
Products
40
Brands
3
was 3 a year ago
Sellers
127
Price range
$6.28–$43.54
Returns
0.0%
Rating
4.7★
Launch it
Scored 67/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +150.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×
Competition
- Purina ONE66%
- Purina Cat Chow32%
- Purina2%
- Other0%
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen. 3 brands and 127 sellers compete here.
Brands
3 flat
was 3 a year ago
Sellers
127
Top 5 brand share
100%
Product shelf
All 40 tracked products in this niche.
Purina ONE Natural Dry Cat Food Tender Selects Blend With Real Chicken - 7 lb. Bag
Purina ONE
$17.124.8★19,083 reviews
Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag
Purina Cat Chow
$16.404.8★19,923 reviews
Purina ONE Natural Dry Cat Food Tender Selects Blend With Real Salmon - 7 lb. Bag
Purina ONE
$17.134.7★26,811 reviews
Purina Cat Chow Hairball Healthy Weight Indoor Natural Dry Cat Food Naturals Indoor - 13 lb. Bag
Purina Cat Chow
$16.424.8★19,732 reviews
Purina ONE Natural Low Fat Weight Control Indoor Dry Cat Food +Plus Indoor Advantage - 16 lb. Bag
Purina ONE
$33.114.8★26,703 reviews
Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 16 lb. Bag
Purina ONE
$33.064.8★14,140 reviews
Purina Cat Chow Indoor Healthy Weight and Hairball Dry Cat Food With Chicken - (Pack of 4) 3.15 lb. Bags
Purina Cat Chow
$24.944.7★6,687 reviews
Purina ONE Natural Low Fat Weight Control Indoor Dry Cat Food +Plus Indoor Advantage - 3.5 lb. Bag
Purina ONE
$9.924.8★26,703 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“My Dog Loves It”
“Fair price”
“great taste”
“Good Quality”
“Our cats love this flavor”
“Helpful for allergies”
“So the dry food is great, received fine”
“Good size”
“It's soft enough for him to chew”
“High quality ingredients”
What buyers complain about
“Digestion problems”
“He is allergic to almost everything”
“it gets expensive”
“The smell is not that noticeable”
“TINY BAG”
“Not the same quality as in-store”
“Too bad they changed the ingredients”
“Moisture in product bags”
“Can't attest to flavor”
“Its not something I can taste test myself”
Top return reasons
- Size-Overall22%
- Flavor16%
- Value For Money13%
- Advertised Vs Actual Product6%
- Smell6%
- Indigestion4%
- Ease Of Use4%
- Stale/Rotten/Spoiled4%
- Ingredients-Overall3%
- Leak-Proof2%