teddy bear dog costume
Skip itHigh returns (18.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$19.60avg listing price — sweet spot $15–$100
Review moat
Good677.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.23–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 93K searches
Returns
Bad18.2%return rate — above 6% kills the launch gate
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
39
Top-5 brand share
82%
Open market
14%
- Rubies32%
- WOYASIM16%
- California Costumes16%
- AXIIJGL13%
- HRTTSY6%
- Pandaloon3%
- Open — no brand owns it (6 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium
Rubies$7.373.5★2,147 rev
Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats
AXIIJGL$12.493.8★95 rev
California Costumes Teddy Bear Dog Costume Small
California Costumes$22.623.9★438 rev
Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Small
Rubies$16.553.5★2,147 rev
WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120
WOYASIM$27.194.1★84 rev
Newest
by launch dateDog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats
AXIIJGL$12.4995 rev
Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats
AXIIJGL$13.1695 rev
Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy
floofelove$23.8820 rev
Bootique by Petco Teddy Bear Illusion Pet Halloween Costume XX-Small
Bootique$12.448 rev
WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL
WOYASIM$25.7284 rev
Trending
90-day click momentumFlannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog L
WOYASIM$26.824.1★
WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL
WOYASIM$25.724.1★
WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120
WOYASIM$27.194.1★
WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 140
WOYASIM$26.914.1★
Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy
floofelove$23.884.8★
Demand
Weekly Amazon search volume, last 36 weeks — -5.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So adorable fits good”
“very soft very warm great quality”
“Cute and good quality”
“Very cute on my granddog”
“As advertised”
“Cute great price”
What buyers complain about
“Runs small”
“but the size was wrong according to the descriptions”
“just not high quality”
“A little thin”
“hard to put on”