soft dry cat food
Launch it67/100soft dry cat food clears our launch bar: a $6.1M/yr market growing +137.7% with returns at 0.0%.
Market/yr
$6.1M
Growth (1y)
+137.7%
Products
38
Brands
5
was 3 a year ago
Sellers
125
Price range
$6.28–$41.00
Returns
0.0%
Rating
4.7★
Launch it
Scored 67/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +137.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.2×
Competition
- Purina ONE61%
- Purina Cat Chow36%
- Purina2%
- Friskies1%
- Purina Pro Plan1%
- Other0%
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 125 sellers compete here.
Brands
5 rising
was 3 a year ago
Sellers
125
Top 5 brand share
100%
Product shelf
All 38 tracked products in this niche.
Purina Cat Chow Naturals With Added Vitamins Minerals and Nutrients Dry Cat Food Naturals Original - 13 lb. Bag
Purina Cat Chow
$16.404.8★19,923 reviews
Purina ONE Natural Dry Cat Food Tender Selects Blend With Real Chicken - 7 lb. Bag
Purina ONE
$17.124.8★19,083 reviews
Purina Cat Chow Hairball Healthy Weight Indoor Natural Dry Cat Food Naturals Indoor - 13 lb. Bag
Purina Cat Chow
$16.424.8★19,732 reviews
Purina ONE Natural Dry Cat Food Tender Selects Blend With Real Salmon - 7 lb. Bag
Purina ONE
$17.134.7★26,811 reviews
Purina ONE Natural Low Fat Weight Control Indoor Dry Cat Food +Plus Indoor Advantage - 16 lb. Bag
Purina ONE
$33.114.8★26,703 reviews
Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 16 lb. Bag
Purina ONE
$33.064.8★14,140 reviews
Purina ONE Natural Low Fat Weight Control Indoor Dry Cat Food +Plus Indoor Advantage - 3.5 lb. Bag
Purina ONE
$9.924.8★26,703 reviews
Purina Cat Chow Indoor Healthy Weight and Hairball Dry Cat Food With Chicken - (Pack of 4) 3.15 lb. Bags
Purina Cat Chow
$24.944.7★6,687 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Fair price”
“great taste”
“GREAT QUALITY”
“Loves the flavor”
“Helpful for allergies”
“So the dry food is great, received fine”
“Good size”
“Smells fresh”
“High quality ingredients”
What buyers complain about
“Digestion problems”
“it gets expensive”
“Allergic to cats”
“The smell is not that noticeable”
“Not the Best Ingredients”
“Not the same quality as in-store”
“The bags are tiny”
“Has worms in it”
“Moisture in product bags”
“Can't attest to flavor”
Top return reasons
- Size-Overall23%
- Flavor17%
- Value For Money12%
- Advertised Vs Actual Product6%
- Smell5%
- Stale/Rotten/Spoiled4%
- Indigestion4%
- Ease Of Use4%
- Leak-Proof3%
- Quality-Overall2%