soft cat treats moist for older cats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.92–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.63avg listing price — sweet spot $15–$100
Market size
Good$328K$328K/yr · 181K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,937.37avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
69
Top-5 brand share
100%
Open market
0%
- TIKI PETS33%
- Meow Mix33%
- Blue Buffalo26%
- Temptations6%
- Tiki Cat2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meow Mix Irresistibles Soft Cat Treats White Meat Chicken 3 Ounce (Pack of 5)
Meow Mix$7.864.5★1,965 rev
Meow Mix Irresistibles Soft Cat Treats Made With Real Salmon 3 Oz. Pouch (Pack of 5)
Meow Mix$8.464.6★3,581 rev
Tiki Cat Soft & Chewy Treats Chicken Flavor 3 Calories Per Treat with Grain-Free and No Added Gluten 6 oz Pouch (Pack of 1)
TIKI PETS$9.964.1★447 rev
Blue Buffalo Wilderness Soft Cat Treats Grain-Free and Protein-Rich Great for Training Chicken & Turkey Recipe 2-oz. Bag
Blue Buffalo$2.894.3★6,070 rev
Blue Buffalo Wilderness Grain Free Soft-Moist Chicken & Salmon Cat Treats 2-oz. Bag
Blue Buffalo$2.924.3★3,284 rev
Newest
by launch date
Meow Mix Gravy Bursts Chicken Flavored Cat Treats 6.3 Oz. Bags (Pack of 5)
Meow Mix$19.7312 rev
Tiki Cat Duets Cat Treats Chicken Flavor 2 oz. Pouch (8 Count)
TIKI PETS$28.2919 rev
Tiki Cat Duets Cat Treats Tuna Flavor 2 oz. Pouch (8 Count)
TIKI PETS$27.7317 rev
Tiki Cat Baby Stix Wet Cat Treats Chicken in Creamy Gravy 0.28 oz. Sachets (42 Count Jar)
TIKI PETS$25.95145 rev
Tiki Cat Stix Mousse Treats Single Serve Indulgent Lickable Treat or Dry Food Topper Variety Pack 0.5 oz. Servings (20 Count)
TIKI PETS$18.36740 rev
Trending
90-day click momentumMeow Mix Gravy Bursts Chicken Flavored Cat Treats 6.3 Oz. Bags (Pack of 5)
Meow Mix$19.734.4★
Tiki Cat Crunchers Meat-First Treats for Cats (1-Pack of 2oz. Pouches)
Tiki Cat$7.324.4★
Tiki Cat Baby Soft & Chewy Chicken Flavored Low-Calorie Mini Treats for Kittens 6 Weeks+ 2 oz. Pouch Pack of 1
TIKI PETS$3.594.3★
Blue Buffalo True Chews Natural Chewy Cat Treats Made in the USA Chicken Recipe 3-oz Resealable Bag
Blue Buffalo$4.964.3★
Blue Buffalo True Chews Natural Chewy Cat Treats Made in the USA Duck Recipe 3-oz Resealable Bag
Blue Buffalo$5.454.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Excellent Value”
“They love the taste”
“Great flavor cats love”
“Soft Treat = Kitten Heaven”
“Good quality cat treats”
“Easy to chew”
“Good ingredients”
“Great size”
“My cat enjoys these treats”
What buyers complain about
“Odd smell”
“A little expensive”
“was unable to crush or snap it in my fingers it was that hard”
“Very dried out”
“Didn't pass the cat taste test”
“kinda small bag”
“My kitties were not a fan of this flavor”
“Blue Buffalo Burst Not Fresh”
“I thought she might like the softer texture”
“The quality of this is very poor”