renal cat treats
Worth a lookShows low returns (0.0%), but a small market ($50K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$5.21–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good981.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 27K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
15
Top-5 brand share
85%
Open market
11%
- Choolip43%
- Weruva23%
- Dave's Pet Food8%
- VETRISCIENCE6%
- Pro Plan Veterinary Diets5%
- Rocco & Roxie Supply Co.4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Choolip Squeeze Vita Stick Lickable Cat and Dog Treats 7-Count Kidney Support Tuna and Pollack with Pumpkin Blueberry and Omega-3 Grain-Free Vet-Formulated
Choolip$14.254.6★655 rev
Choolip Squeeze Vita Stick Lickable Cat and Dog Treats 49-Count Kidney Support Variety Pack Tuna and Pollack with Pumpkin Blueberry and Omega-3
Choolip$46.984.7★203 rev
Weruva Wx Phos Focused Tuna Formula Lickable Cat Treats 0.5oz Tube Pack of 5
Weruva$5.234.6★106 rev
Daves Pet Food Renal Cat Treats for Cat Kidney Support (NEW Recipe!) Semi-Moist Healthy Treats with Kidney Support for Cats Made in USA (2 Pack)
Dave's Pet Food$25.052.3★73 rev
Weruva Wx Phos Focused Lickable Cat Treats Variety Pack 0.5oz Tube Pack of 24
Weruva$24.764.7★73 rev
Newest
by launch date
Choolip Squeeze Vita Stick Lickable Cat and Dog Treats 20-Count Kidney Support Sticks Creamy Puree with Multivitamins Cranberry and CoQ10 for Renal & Urinary Health Grain-Free & Vet-Formulated
Choolip$15.81655 rev
Weruva Wx Phos Focused Lickable Cat Treats Variety Pack 0.5oz Tube Pack of 24
Weruva$24.7673 rev
Weruva Wx Phos Focused Freeze Dried Chicken Breast & Tilapia Formula 1oz Bag
Weruva$5.86118 rev
Weruva Wx Phos Focused Freeze Dried Chicken Breast & Tilapia Formula 7oz Bag
Weruva$24.26118 rev
Choolip Squeeze Vita Stick Lickable Cat and Dog Treats 49-Count Kidney Support Variety Pack Tuna and Pollack with Pumpkin Blueberry and Omega-3
Choolip$46.98203 rev
Trending
90-day click momentumChoolip Squeeze Vita Stick Lickable Cat and Dog Treats 20-Count Kidney Support Sticks Creamy Puree with Multivitamins Cranberry and CoQ10 for Renal & Urinary Health Grain-Free & Vet-Formulated
Choolip$15.814.6★
Rx Vitamins Phos-Bind Phosphate Binder for Cats and Dogs - 35g
Rx Vitamins$21.324.5★
Weruva Wx Phos Focused Tuna Formula Lickable Cat Treats 0.5oz Tube Pack of 5
Weruva$5.234.6★
Choolip Squeeze Vita Stick Lickable Cat and Dog Treats - 7-Count Variety Pack - Creamy Puree with Multivitamins for Joints Skin Heart Kidney Liver Eyes & Brain - Grain-Free & Vet-Formulated
Choolip$14.024.6★
Weruva Wx Phos Focused Lickable Cat Treats Variety Pack 0.5oz Tube Pack of 24
Weruva$24.764.7★
Demand
Weekly Amazon search volume, last 19 weeks — +2.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Tasty treats that are easy to store and feed”
“The variety is perfection”
“Great value for the money”
“This was a good flavor assortment”
“Healthy Ingredients”
“But easy to scoop into the dog's food”
“Holistic treats for health”
“Easy to give”
“I would highly recommend this for anyone who is trying to get their dog to enjoy their kibble more”
What buyers complain about
“It too expensive”
“like a strong fish odor”
“All of my cats had diarrhea”
“Flavor disappointing”
“I guess they don't taste good”
“Not sure about ingredients”
“Total garbage”
“Now smaller”
“Hard as a rock”
“they were too hard for him to chew up”