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raw cat food wet

Skip it39/100

a concentrated shelf (top 5 take 94% of clicks) — raw cat food wet doesn't clear our bar today.

Market/yr

$59K

Growth (1y)

+173.5%

Products

7

Brands

4

was 3 a year ago

Sellers

32

Price range

$5.35–$21.72

Returns

0.0%

Rating

4.3★

39/100

Skip it

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
74
×0.30
Competition
0
×0.20
Quality gap
63
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 23 weeks — +173.5% year over year.
5K2KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Competition

79%Freshpet
  • Freshpet79%
  • Optimeal9%
  • Vital Essentials7%
  • Instinct6%

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 32 sellers compete here.

Brands

4 rising

was 3 a year ago

Sellers

32

Top 5 brand share

100%

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly40%

“Kitty Approved”

Taste-Overall9%

“Great food”

Quality-Overall8%

“Great variety”

Flavor6%

“have a variety of flavors”

Smell5%

“has a fragrant aroma that makes it extremely appealing”

Ingredients-Overall4%

“Good ingredients”

Value For Money3%

“Totally worth it”

Size-Overall3%

“the treats are the perfect size”

Ease Of Chewing/Swallowing2%

“They were not hard and chewy”

Ease Of Use2%

“easy to open”

What buyers complain about

Value For Money18%

“They are a little pricey for how much you get”

Size-Overall17%

“To big”

Smell13%

“looked a smelled burnt”

Moist/Dry4%

“Being freeze dried”

Flavor3%

“My cat puked with each flavor”

Ease Of Chewing/Swallowing3%

“Really hard to chew for her”

Taste-Overall3%

“I guess my cat didn't like the taste”

Indigestion3%

“He became very lethargic with vomiting and horrible diarrhea, and after it did not resolve in the next 18-24 hours, I had to take him urgently to our vet”

Hard Feel2%

“were very hard”

Quality-Overall2%

“The quality control is awful”

Top return reasons

  • Size-Overall29%
  • Moist/Dry12%
  • Smell8%
  • Texture/Consistency-Overall7%
  • Indigestion7%
  • Escape Proof5%
  • Advertised Vs Actual Product5%
  • Hard Feel3%
  • Charging2%
  • Defective Material/Parts2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.