rabbit cat food
Skip it53/100a small market ($178K/yr) — rabbit cat food doesn't clear our bar today.
Market/yr
$178K
Growth (1y)
+170.6%
Products
25
Brands
10
was 11 a year ago
Sellers
42
Price range
$6.87–$71.55
Returns
0.0%
Rating
4.2★
Skip it
Scored 53/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 88 weeks — +170.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.8×
Competition
- Instinct66%
- I AND LOVE AND YOU10%
- KOHA4%
- Vital Essentials4%
- Stella & Chewy's4%
- Merrick3%
- Other (4 brands)8%
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 42 sellers compete here.
Brands
10 falling
was 11 a year ago
Sellers
42
Top 5 brand share
89%
Product shelf
All 25 tracked products in this niche.
Instinct Limited Ingredient Diet Natural Dry Cat Food Grain Free Recipe - Real Rabbit 4.5 lb. Bag
Instinct
$33.514.3★1,620 reviews
Instinct Original Minced Cups Wet Cat Food Rabbit 3.5 oz (12 Count)
Instinct
$29.804.3★841 reviews
Instinct Original Grain Free Real Rabbit Recipe Natural Wet Canned Cat Food by Natures Variety 5.5 oz. Cans (Case of 12)
Instinct
$43.374.2★691 reviews
I AND LOVE AND YOU Wet Cat Food - Whascally Wabbit Pt - Rabbit Recipe Grain Free Filler Free 3oz Pack of 4 Cans
I AND LOVE AND YOU
$6.964.4★209 reviews
Instinct Limited Ingredient Diet Natural Wet Cat Food Grain Free Recipe - Real Rabbit 5.5 Ounce (Pack of 12)
Instinct
$46.674.0★545 reviews
Instinct Limited Ingredient Diet Wet Cat Toppers Rabbit 3 oz (24 Count)
Instinct
$48.544.5★330 reviews
Instinct Raw Boost Indoor Health Natural Dry Cat Food with Freeze Dried Pieces Grain Free Recipe - Real Rabbit 4.5 lb. Bag
Instinct
$33.544.6★1,165 reviews
Stella & Chewys Freeze-Dried Raw Cat Dinner Morsels - Premium Rabbit Recipe with 98% Responsibly-Sourced Meat & Organs - Natural Grain-Free Cat & Kitten Food - Made in USA - 3.5 oz
Stella & Chewy's
$12.184.2★926 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat really likes this”
“Quality and consistency of the rabbit is excellent”
“Worth every penny”
“has quality ingredients”
“Good treat”
“it smells yummy”
“flavors this one is worth the price”
“Chewy's as well”
“has a good pate texture”
“Excellent for our cat with food allergies”
What buyers complain about
“Yes, they are more expensive”
“To me it even smells nasty”
“first symptom something he ate wasnt right”
“also had diarrhea”
“The bag is big”
“Something in the ingredients clearly messes with a certain percentage of cats”
“they didn't soften up”
“Cat hates the taste”
“the reviews arent good”
“After inspecting the whole box it looks like at least one leaked”
Top return reasons
- Value For Money19%
- Size-Overall13%
- Flavor13%
- Smell9%
- Advertised Vs Actual Product6%
- Ingredients-Overall6%
- Indigestion6%
- Texture/Consistency-Overall3%
- Certifications3%
- Stale/Rotten/Spoiled3%