Skip to content

purina pro plan urinary tract wet cat food

Skip it36/100

a small market ($124K/yr) — purina pro plan urinary tract wet cat food doesn't clear our bar today.

Market/yr

$124K

Growth (1y)

+67.9%

Products

11

Brands

3

was 3 a year ago

Sellers

25

Price range

$26.98–$95.58

Returns

0.0%

Rating

4.6★

36/100

Skip it

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
55
×0.30
Competition
21
×0.20
Quality gap
30
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +67.9% year over year.
4K2KSpike '24Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 3.8×

Competition

85%Purina Pro Plan
  • Purina Pro Plan85%
  • Pro Plan Veterinary Diets12%
  • Purina ONE3%

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 25 sellers compete here.

Brands

3 flat

was 3 a year ago

Sellers

25

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 11 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly30%

“Cats love it”

Quality-Overall16%

“Looks like good quality food”

Value For Money10%

“Worth the money”

Taste-Overall8%

“good taste for cat”

Flavor7%

“Mr Kitty likes this flavor better than most urinary wet cat foods”

Soothing/Teething2%

“Helps urinary problem in cats”

Ease Of Chewing/Swallowing2%

“she eats it well”

Advertised Vs Actual Product2%

“Just as advertised”

Strength2%

“Shes still going strong at 17”

Texture/Consistency-Overall2%

“Pate texture”

What buyers complain about

Value For Money43%

“so expensive though”

Smell9%

“The smell is very difficult to tolerate too”

Indigestion5%

“he got bad diarrhea”

Ease Of Chewing/Swallowing4%

“she barely eats it”

Flavor4%

“Not many flavors”

Quality-Overall3%

“This food id NOT cheap”

Functionality-Overall2%

“Short story - it doesnt work”

Stale/Rotten/Spoiled2%

“The 5 oz cans are not always fresh”

Ingredients-Overall2%

“I wish they would reformulate with halfway decent ingredients”

Sharpness2%

“Beware of sharp bones”

Top return reasons

  • Flavor36%
  • Size-Overall14%
  • Value For Money14%
  • Certifications14%
  • Advertised Vs Actual Product7%
  • Indigestion7%
  • Smell7%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.