purina pro plan kitten
Skip it45/100a concentrated shelf (top 5 take 80% of clicks) — purina pro plan kitten doesn't clear our bar today.
Market/yr
$840K
Growth (1y)
+137.5%
Products
13
Brands
4
was 3 a year ago
Sellers
24
Price range
$16.65–$51.70
Returns
0.0%
Rating
4.7★
Skip it
Scored 45/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 98 weeks — +137.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Competition
- Purina Pro Plan82%
- Purina ONE14%
- Hill's Science Diet3%
- Fancy Feast2%
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 24 sellers compete here.
Brands
4 rising
was 3 a year ago
Sellers
24
Top 5 brand share
100%
Product shelf
All 13 tracked products in this niche.
Purina Pro Plan High Protein Wet Kitten Food Variety Pack DEVELOPMENT Kitten Favorites - (Pack of 24) 3 oz. Cans
Purina Pro Plan
$43.574.7★5,746 reviews
Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 3.5 lb. Bag
Purina Pro Plan
$16.654.7★316 reviews
Purina Pro Plan Kitten Dry Food Complete Essentials Shredded Blend Chicken and Rice Formula - 6 lb. Bag
Purina Pro Plan
$26.674.8★354 reviews
Purina ONE Grain Free Natural Pate Wet Kitten Food Healthy Kitten Chicken & Salmon Recipe - (Pack of 24) 3 oz. Pull-Top Cans
Purina ONE
$31.264.6★2,015 reviews
Purina Pro Plan High Protein Wet Kitten Food Variety Pack DEVELOPMENT Kitten Favorites - (2 Packs of 12) 3 oz. Cans
Purina Pro Plan
$44.494.6★1,398 reviews
Purina Pro Plan Pate High Protein Wet Kitten Food DEVELOPMENT Chicken & Liver Entree - (Pack of 24) 3 oz. Pull-Top Cans
Purina Pro Plan
$44.104.6★1,290 reviews
Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 16 lb. Bag
Purina Pro Plan
$51.704.7★316 reviews
Hills Science Diet Kitten Wet Cat Food Variety Pack Liver & Chicken Salmon Minced 2.9 oz. Cans 12-Pack
Hill's Science Diet
$20.444.3★2,184 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Quality food”
“Great food”
“worth the money”
“It's a good option when you are trying to have a variety flavors to give your kitty”
“she seems to like this food the best out of all the dry food I found her”
“Chewy is so much better”
“So easy”
“Very Fine Texture”
“Perfect size”
What buyers complain about
“it smelled terrible”
“This might cost more”
“gave cat diarrhea”
“Not a great flavor”
“Becomes very dry”
“Faulty product”
“Contaminated food”
“its clearly different food added into it”
“Poor quality”
“i found out my cat is allergic to dairy from this”
Top return reasons
- Value For Money21%
- Moist/Dry12%
- Flavor12%
- Indigestion9%
- Smell8%
- Size-Overall7%
- Stale/Rotten/Spoiled6%
- Contamination5%
- Advertised Vs Actual Product5%
- Leak-Proof3%