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purina one live clear cat food

Skip it51/100

a concentrated shelf (top 5 take 79% of clicks) — purina one live clear cat food doesn't clear our bar today.

Market/yr

$1.6M

Growth (1y)

+180.8%

Products

11

Brands

2

was 2 a year ago

Sellers

19

Price range

$17.92–$70.92

Returns

0.0%

Rating

4.7★

51/100

Skip it

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
43
×0.30
Growth
74
×0.30
Competition
17
×0.20
Quality gap
20
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 47 weeks — +180.8% year over year.
12K6KSpike '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Competition

56%Purina ONE
  • Purina ONE56%
  • Purina Pro Plan44%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 19 sellers compete here.

Brands

2 flat

was 2 a year ago

Sellers

19

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 11 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies39%

“No allergies”

Pet Friendly14%

“Cats Love It”

Value For Money5%

“Worth every penny”

Taste-Overall5%

“Good food”

Flavor3%

“The cats love the flavor”

Advertised Vs Actual Product3%

“Works as advertised”

Quality-Overall3%

“Good quality and they live it so easy for them to digest”

Fun/Entertainment Experience2%

“The cats enjoyed it”

Ease Of Cleaning1%

“clean after few days”

Breathability1%

“I'm already breathing better”

What buyers complain about

Allergies52%

“who is allergic”

Value For Money11%

“could be lower priced”

Functionality-Overall2%

“Doesn't work”

Indigestion2%

“Caused diarrhea”

Moist/Dry1%

“dry cat food”

Contamination1%

“Product had fungus”

Ingredients-Overall1%

“I wish the ingrediants were a little cleaner”

Flavor1%

“Can't attest to flavor”

Time Taken0%

“It took about 3 weeks to work”

Certifications0%

“No scientific evidence”

Top return reasons

  • Value For Money25%
  • Advertised Vs Actual Product19%
  • Size-Overall13%
  • Flavor13%
  • Compatibility-Overall6%
  • Ease Of Use6%
  • Leak-Proof6%
  • Stale/Rotten/Spoiled6%
  • Indigestion6%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.