purina one hairball cat food
Skip it51/100strong incumbent ratings (4.7★) — purina one hairball cat food doesn't clear our bar today.
Market/yr
$642K
Growth (1y)
+197.7%
Products
20
Brands
9
was 8 a year ago
Sellers
65
Price range
$9.39–$60.72
Returns
0.0%
Rating
4.7★
Skip it
Scored 51/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 97 weeks — +197.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Competition
- Purina ONE43%
- IAMS23%
- Meow Mix12%
- Hill's Science Diet6%
- Purina Pro Plan5%
- Purina Cat Chow4%
- Other (3 brands)6%
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 65 sellers compete here.
Brands
9 rising
was 8 a year ago
Sellers
65
Top 5 brand share
90%
Product shelf
All 20 tracked products in this niche.
Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 7 lb. Bag
Purina ONE
$17.524.8★5,884 reviews
Meow Mix Hairball Control Dry Cat Food for Adult Cat 6.3 lb. Bag
Meow Mix
$9.394.7★5,152 reviews
Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 16 lb. Bag
Purina ONE
$32.484.8★7,260 reviews
IAMS Proactive Health Dry Cat Food Hairball Care Adult Cat Food with Real Chicken and Salmon 7 lb. Bag
IAMS
$16.434.8★11,302 reviews
Purina ONE Natural Cat Food for Hairball Control +PLUS Hairball Formula - 3.5 lb. Bag
Purina ONE
$9.844.8★5,884 reviews
Hills Science Diet Adult 1-6 Hairball Control Dry Cat Food Chicken 3.5 lb. Bag
Hill's Science Diet
$23.624.6★4,893 reviews
IAMS Proactive Health Dry Cat Food Indoor Weight and Hairball Care Cat Food Dry Recipe with Real Chicken in Every Bite 7 lb. Bag
IAMS
$16.424.8★37,370 reviews
Purina Pro Plan Hairball Management Indoor Cat Food Salmon and Rice Formula - 7 lb. Bag
Purina Pro Plan
$26.754.7★3,300 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats LOVE it”
“Effective for reducing hairballs”
“Taste good”
“Excellent value”
“Excellent product”
“As expected”
“The crunchy & creamy texture and the flavor are perfect for her”
“7 chews in the am”
“Works well easy to use”
“the aroma is consistent with standard cat food”
What buyers complain about
“Caused stomach irritation”
“They are no inexpensive”
“the bag is huge”
“It does have a slightly rancid smell”
“Did not work for my cat”
“they were not crazy about blue buffalo taste”
“Im worried about the freshness”
“Low price low quality”
“A bit deceptive”
“Dry cat food”
Top return reasons
- Size-Overall21%
- Functionality-Overall13%
- Value For Money13%
- Moist/Dry13%
- Indigestion8%
- Ease Of Use8%
- Flavor8%
- Escape Proof4%
- Certifications4%
- Advertised Vs Actual Product4%