Skip to content

purina kitten wet food

Skip it47/100

a concentrated shelf (top 5 take 78% of clicks) — purina kitten wet food doesn't clear our bar today.

Market/yr

$945K

Growth (1y)

+139.0%

Products

13

Brands

4

was 4 a year ago

Sellers

24

Price range

$16.65–$51.70

Returns

0.0%

Rating

4.7★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
32
×0.30
Growth
70
×0.30
Competition
19
×0.20
Quality gap
23
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 97 weeks — +139.0% year over year.
7K4KSpike '24Spike '25Prime Day '25Spike '26Jul '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 3.6×

Competition

78%Purina Pro Plan
  • Purina Pro Plan78%
  • Purina ONE14%
  • Fancy Feast5%
  • Hill's Science Diet3%
  • Other0%

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 24 sellers compete here.

Brands

4 flat

was 4 a year ago

Sellers

24

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“Cats love it”

Quality-Overall12%

“Quality food”

Taste-Overall10%

“Great food”

Value For Money9%

“worth the money”

Flavor5%

“It's a good option when you are trying to have a variety flavors to give your kitty”

Moist/Dry3%

“she seems to like this food the best out of all the dry food I found her”

Ease Of Chewing/Swallowing3%

“Chewy is so much better”

Ease Of Use3%

“So easy”

Texture/Consistency-Overall2%

“Very Fine Texture”

Size-Overall2%

“Perfect size”

What buyers complain about

Smell17%

“it smelled terrible”

Value For Money15%

“This might cost more”

Indigestion10%

“gave cat diarrhea”

Flavor8%

“Not a great flavor”

Moist/Dry7%

“Becomes very dry”

Stale/Rotten/Spoiled4%

“Faulty product”

Contamination4%

“Contaminated food”

Ingredients-Overall4%

“its clearly different food added into it”

Quality-Overall3%

“Poor quality”

Allergies2%

“i found out my cat is allergic to dairy from this”

Top return reasons

  • Value For Money21%
  • Moist/Dry12%
  • Flavor12%
  • Indigestion9%
  • Smell8%
  • Size-Overall7%
  • Stale/Rotten/Spoiled6%
  • Contamination5%
  • Advertised Vs Actual Product5%
  • Leak-Proof3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.