Skip to content

purina beyond wet cat food

Skip it45/100

a small market ($204K/yr) — purina beyond wet cat food doesn't clear our bar today.

Market/yr

$204K

Growth (1y)

+142.9%

Products

13

Brands

2

was 7 a year ago

Sellers

15

Price range

$18.34–$55.96

Returns

0.0%

Rating

4.2★

45/100

Skip it

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
10
×0.30
Growth
70
×0.30
Competition
20
×0.20
Quality gap
69
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 97 weeks — +142.9% year over year.
7K4KSpike '25Black Friday '25Spike '26Jul '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May · busiest ÷ quietest = 6.9×

Competition

98%Instinct
  • Instinct98%
  • Purina Beyond2%
  • Other0%

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 15 sellers compete here.

Brands

2 falling

was 7 a year ago

Sellers

15

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly34%

“My cat enjoy it”

Quality-Overall13%

“Good quality food”

Taste-Overall9%

“Good food”

Ingredients-Overall6%

“Good ingredients”

Value For Money6%

“I get this item for really cheap”

Smell5%

“Looks and smells good”

Flavor4%

“Good availability of flavors”

Texture/Consistency-Overall3%

“I think it's the texture”

Soothing/Teething2%

“great for fussy eaters”

Recycle/Reuse2%

“they are very easy to recycle”

What buyers complain about

Value For Money27%

“But expensive if not reduced price”

Smell13%

“Awful smell”

Indigestion12%

“Yes they all had diarrhea”

Texture/Consistency-Overall9%

“Consistency has changed”

Taste-Overall5%

“Seems inconsistent consistency and taste”

Size-Overall4%

“The cans themselves are so small that a single can would not adequately feed an adult kitty as a half day meal”

Leak-Proof4%

“Four cans of food arrived dented in the box with one leaking through the cardboard”

Contamination3%

“this last delivery had a busted can and the whole box was filled with gnats and maggots :”

Ease Of Chewing/Swallowing3%

“still barely ate it”

Quality-Overall3%

“This food is not cheap”

Top return reasons

  • Advertised Vs Actual Product22%
  • Size-Overall17%
  • Value For Money17%
  • Smell13%
  • Indigestion9%
  • Flavor9%
  • Color4%
  • Leak-Proof4%
  • Rusts/Corrodes4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.