pet urn
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.36avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.55–$65.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great460.01avg incumbent reviews — the moat a new listing must climb
Market size
Good$482K$482K/yr · 2.2M searches
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
76
Top-5 brand share
35%
Open market
61%
- OtterPets10%
- STONLIF7%
- DGDCDV7%
- PCS PET CREMATORY SUPPLIES6%
- ADMLC5%
- Pearhead4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OtterPets Dog Urn for Ashes 4 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Box Cat Urn for Ashes Dog Ashes Keepsake (Black)
OtterPets$34.504.8★381 rev
Wood Pet Urns for Dog/Cat Ashes - Small 10 Cu/in Resin Decorative Urn for Ashes for Dog Urns for Cats - Pet Memorial Remembrance Box - Blue Small
STONLIF$31.374.7★363 rev
Pet Memorial Urns for Dogs or Cats Ashes Large Wooden Funeral Pets Memorial Urns with Photo Frame Cremation Urns Keepsake Memory Box for Loss Pets Ashes Urn for Pets
ADMLC$37.724.7★239 rev
Pet Memorial Urns for Dog or Cat Ashes Large Wooden Funeral Cremation Urns with Photo Frame Keepsake Memory Box with Black Flannel Lining
DGDCDV$21.864.8★1,302 rev
Pearhead Pet Ceramic Forever in Our Hearts Urn Pet Memorial Dog Or Cat Keepsake Urn Rainbow Bridge Gold
Pearhead$19.554.7★1,088 rev
Newest
by launch date
BebyComforyWell Decorative Pet Urns for Dog/Cat Ashes - Luxury Leather Book Style Dog Urn Set with Photo Window Keepsake Urn Pet Memorial Fur Vial Necklace Dog Memorial Gifts for Loss of Dog Cat
BebyComforyWell$39.708 rev
Dog Urn for Ashes 5 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Memorial Box Cat Urn for Ashes Dog Ashes Keepsake Fur Vial Photo Album
PETAMICS$30.5819 rev
Pet Urns for Dogs & Cats | Black Bamboo Pet Cremation Box with Hair Keepsake Case | Dog Ashes Urn Set with Paw Print Kit | Photo Album & ID Plate | Pet Memorial for Dogs or Cats up to 150 lbs
PETFRIEND$29.2450 rev
ZMM Personalized Dog Urns for Ashes Custom Pet Urns for Dogs Cats with Name Photo Small Urns for Pet Ashes Keepsake Memorial for Pet Loss (Blue)
Generic$22.568 rev
Personalized Wooden Small Urn for Human Ashes Customized Text & Photo with Glass Insert - Mini Urns for Human Ashes Dog Cat Hair Ashes Pet Urn Keepsake for Loved Ones or Pets (Walnut Wood)
WBW$24.728 rev
Trending
90-day click momentumPet Urns for Dogs & Cats | Black Bamboo Pet Cremation Box with Hair Keepsake Case | Dog Ashes Urn Set with Paw Print Kit | Photo Album & ID Plate | Pet Memorial for Dogs or Cats up to 150 lbs
PETFRIEND$29.244.6★
ZMM Personalized Dog Urns for Ashes Custom Pet Urns for Dogs Cats with Name Photo Small Urns for Pet Ashes Keepsake Memorial for Pet Loss (Blue)
Generic$22.564.3★
BebyComforyWell Decorative Pet Urns for Dog/Cat Ashes - Luxury Leather Book Style Dog Urn Set with Photo Window Keepsake Urn Pet Memorial Fur Vial Necklace Dog Memorial Gifts for Loss of Dog Cat
BebyComforyWell$39.704.5★
Dog Urn for Ashes 5 Customizable Displays with Paw Print Ink Kit and Flannel Bag Pet Urns for Dogs Ashes Pet Cremation Memorial Box Cat Urn for Ashes Dog Ashes Keepsake Fur Vial Photo Album
PETAMICS$30.584.5★
Pet Memorial Dog urn - Pet Urns for Dogs or Cat - Urn Ashes Memorial Set with Photo Frame and Accessories
Generic$20.964.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the box itself is excellent”
“Large enough”
“Product as advertised”
“Beautifully crafted”
“low price”
“Easy to use”
“Beautiful color”
“This made the perfect gift for a loved one”
“holds together well”
“Seems durable”
What buyers complain about
“Not the size I envisioned”
“Can tell its not well made”
“it wasnt easy”
“The ones they were selling were so expensive”
“so it doesn't match picture or other I bought”
“Beautiful Urn, needs more attention to print quality”
“the felt not adhered to the bottom of the urn”
“Only complaint is that it's very dark”
“Small an flimsy”
“i dont like the painted wood on the inside”