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pawbright dental plus

Worth a look54/100

pawbright dental plus shows low returns (0.4%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Market/yr

$762K

Growth (1y)

+323.9%

Products

9

Brands

6

was 2 a year ago

Sellers

13

Price range

$6.16–$32.08

Returns

0.4%

Rating

4.0★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
29
×0.30
Growth
87
×0.30
Competition
7
×0.20
Quality gap
83
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 36 weeks — +323.9% year over year.
9K5KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Competition

60%Oxyfresh
  • Oxyfresh60%
  • Dental Fresh19%
  • Generic10%
  • rooroopet5%
  • Pawbright Pet4%
  • Arm & Hammer3%

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 13 sellers compete here.

Brands

6 rising

was 2 a year ago

Sellers

13

Top 5 brand share

97%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 9 tracked products in this niche.

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 16 oz.

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 16 oz.

Oxyfresh

$18.044.3★39,944 reviews

2Pcs Dental Plus Freshen Breath Natural Odorless & Flavorless Formula to Fight Tartar for All Pet

2Pcs Dental Plus Freshen Breath Natural Odorless & Flavorless Formula to Fight Tartar for All Pet

Generic

$21.034.4★36 reviews

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 32 fl oz

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 32 fl oz

Dental Fresh

$17.314.3★25,155 reviews

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz

Dental Fresh Advanced Plaque & Tartar Support Water Additive for Dogs & Cats Helps Freshen Breath and Clean Teeth Without Brushing 17 fl oz

Dental Fresh

$11.674.3★25,155 reviews

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 2 Pack

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 2 Pack

Oxyfresh

$32.084.3★39,944 reviews

2pcs Dental Water Additive Specialized Dental Care FormulaNatural Flavorless Teeth Cleaning Mouthwash Freshens Dog Breath & Promotes Healthy Gums Easy Daily Use for All Pet 200ml/6.76fl.oz

2pcs Dental Water Additive Specialized Dental Care FormulaNatural Flavorless Teeth Cleaning Mouthwash Freshens Dog Breath & Promotes Healthy Gums Easy Daily Use for All Pet 200ml/6.76fl.oz

rooroopet

$21.624.1★13 reviews

1PCSPawbright Pet Dental Water Additive Dog Water Additive for Dental Care Keep Dog Breath Fresh and Teeth Clean Supports Gum Health 6.76fl oz

1PCSPawbright Pet Dental Water Additive Dog Water Additive for Dental Care Keep Dog Breath Fresh and Teeth Clean Supports Gum Health 6.76fl oz

Pawbright Pet

$26.922.0★3 reviews

Oxyfresh Premium Pet Dental Kit for Dogs & Cats Easiest Breath Freshener & Teeth Cleaning Solution for Fresh Breath Clean Teeth Plaque & Tartar Control 1oz Toothpaste + 3oz Water Additive

Oxyfresh Premium Pet Dental Kit for Dogs & Cats Easiest Breath Freshener & Teeth Cleaning Solution for Fresh Breath Clean Teeth Plaque & Tartar Control 1oz Toothpaste + 3oz Water Additive

Oxyfresh

$13.664.3★3,624 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability35%

“breath fresh”

Quality-Overall12%

“got good results”

Ease Of Use8%

“Easy to use”

Smell6%

“no weird smell”

Value For Money5%

“Reasonable price”

Soothing/Teething5%

“I love this for maintaining on my dogs teeth”

Pet Friendly5%

“Great for dogs”

Taste-Overall3%

“Dog and cats seem to like the taste”

Advertised Vs Actual Product3%

“As Advertised”

Ease Of Cleaning2%

“it helps keep their teeth clean”

What buyers complain about

Breathability22%

“For bad breathe”

Functionality-Overall16%

“Did Not Work As Described”

Indigestion15%

“Tummy issues”

Smell10%

“Not odorless”

Taste-Overall5%

“My cat doesn't taste it”

Value For Money3%

“Ut is kind of expensive”

Allergies2%

“had a serious allergic reaction”

Ingredients-Overall2%

“it seems like the company may have only recently added chlorine”

Advertised Vs Actual Product1%

“It doesnt do what they promise”

Instructions/User Manual/Troubleshooting1%

“Also, the instructions are very confusing because they dont tell you how much to use in oz, tablespoons or cups”

Top return reasons

  • Functionality-Overall18%
  • Leak-Proof13%
  • Advertised Vs Actual Product10%
  • Breathability7%
  • Indigestion7%
  • Value For Money7%
  • Ingredients-Overall7%
  • Smell6%
  • Certifications3%
  • Size-Overall3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.