paw print ornament kit dog
Skip itSoft demand (-49.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay2,241avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.44–$20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$146K$146K/yr · 90K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-49.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
92%
Open market
3%
- Baby Mushroom41%
- Pearhead24%
- Skittypurr11%
- MYPAWLETS9%
- FUREVER MOMENTS7%
- tiny ideas5%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ultimate Pawprint Keepsake Kit (Makes 2) - Paw Print Christmas Ornament w/ Bonus Personalization Tool & Display Stands! For Dogs Cats & Pets. Non-toxic. Clay Air-Dries Soft Light & Uncrackable.
Baby Mushroom$16.744.5★6,100 rev
Pearhead Pet Paw Print Keepsake Ornament Kit Memorial Clay Paw Impression for Dogs & Cats DIY Hanging Pet Memorial with Ribbons Pet Keepsake Gift
Pearhead$9.544.4★6,142 rev
Pet Paw Print Impression Kit Makes (2) Dog Keepsake Ornaments Inkless Paw Print Kit for Dogs (and Cats!) - Dog Paw Print Kit Keepsake New Puppy Gift Pawprint Kit w/ Paints & Name Stamps! (White)
FUREVER MOMENTS$15.504.5★299 rev
Skittypurr Clay & Ink Paw Print Kit Make 3 Pawprint Ornaments(2 Clay&1 Ink) Dog Cat Paw/Nose Print Keepsake Clean Touch Ink Pad & Soft Clay Inkless Pet Paw Print Impression Kit Pet Christmas Ornament
Skittypurr$17.634.4★90 rev
Skittypurr Inkless Pet Paw Print Kit Dog Nose Print Kit Ink Paw Print Ornament for Dogs Cats Clean Touch Ink Pad Mess Free Pawprints Memorial Keepsakes Pets Paw Print Impression Kit-4 Pack
Skittypurr$15.464.3★76 rev
Newest
by launch date
MYPAWLETS Pawprints Keepsake Kit for Dogs Cats Make 3 Clay Paw Print Ornaments Soft & Non-Toxic Clay Pet Paw Prints Impression Kit Dogs Christmas Tree Ornament Gift for Pet Lovers-3 Round
MYPAWLETS$20.09127 rev
Skittypurr Inkless Pet Paw Print Kit Dog Nose Print Kit Ink Paw Print Ornament for Dogs Cats Clean Touch Ink Pad Mess Free Pawprints Memorial Keepsakes Pets Paw Print Impression Kit-4 Pack
Skittypurr$15.4676 rev
MYPAWLETS Dog or Cat Pawprints Keepsake Kit Make 3 Clay Paw Print Ornaments Soft & Non-Toxic Clay Pet Paw Prints Impression Kit Dogs Christmas Tree Ornament Gift for Pet Lovers
MYPAWLETS$19.66127 rev
Skittypurr Clay & Ink Paw Print Kit Make 3 Pawprint Ornaments(2 Clay&1 Ink) Dog Cat Paw/Nose Print Keepsake Clean Touch Ink Pad & Soft Clay Inkless Pet Paw Print Impression Kit Pet Christmas Ornament
Skittypurr$17.6390 rev
Pet Paw Print Impression Kit Makes (2) Dog Keepsake Ornaments Inkless Paw Print Kit for Dogs (and Cats!) - Dog Paw Print Kit Keepsake New Puppy Gift Pawprint Kit w/ Paints & Name Stamps! (White)
FUREVER MOMENTS$15.50299 rev
Trending
90-day click momentumMYPAWLETS Pawprints Keepsake Kit for Dogs Cats Make 3 Clay Paw Print Ornaments Soft & Non-Toxic Clay Pet Paw Prints Impression Kit Dogs Christmas Tree Ornament Gift for Pet Lovers-3 Round
MYPAWLETS$20.094.5★
Pearhead Heart Paw Print Keepsake Kit DIY Pet Paw Print Ornament for Dogs & Cats Air-Dry Clay Impression Kit Pet Memorial Keepsake Gift for Dog Mom & Cat Mom
Pearhead$6.444.4★
Skittypurr Inkless Pet Paw Print Kit Dog Nose Print Kit Ink Paw Print Ornament for Dogs Cats Clean Touch Ink Pad Mess Free Pawprints Memorial Keepsakes Pets Paw Print Impression Kit-4 Pack
Skittypurr$15.464.3★
Skittypurr Clay & Ink Paw Print Kit Make 3 Pawprint Ornaments(2 Clay&1 Ink) Dog Cat Paw/Nose Print Keepsake Clean Touch Ink Pad & Soft Clay Inkless Pet Paw Print Impression Kit Pet Christmas Ornament
Skittypurr$17.634.4★
Ultimate Pawprint Keepsake Kit (Makes 2) - Paw Print Christmas Ornament w/ Bonus Personalization Tool & Display Stands! For Dogs Cats & Pets. Non-toxic. Clay Air-Dries Soft Light & Uncrackable.
Baby Mushroom$16.744.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 53.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“is definitely worth the price”
“Overall, a simple and thoughtful gift for any pet lover”
“Great Keepsake”
“Instructions are clear”
“fun for all involved”
“The clay was soft”
“The size is decent”
“doesnt create much mess or cleanup”
“Not hard when dry”
What buyers complain about
“Extremely difficult to use”
“The material for the fly was horrible”
“It dried quick”
“Doesnt work”
“Hard to make smooth”
“it was not worth the money”
“Garbage don't waste your money”
“MUCH heavier than I anticipated”
“Received a USED BOX OF ITEMS the day before my dog was scheduled to be euthanized”
“didn't hold the shape very well”