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patriots dog jersey

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Soft demand (-95.9% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 10Competition 44Returns 7Price range 65Avg price 88Brand share 0Review moat 26Quality gap 48

Avg price

Great$20.19

avg listing price — sweet spot $15–$100

Price range

Good$8.90–$26.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,883.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.4%

return rate — above 6% kills the launch gate

Market size

Bad$11K

$11K/yr · 69K searches

Growth

Bad-95.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Open market

0%

  • Littlearth49%
  • Pets First30%
  • ANTKING12%
  • DALLASC5%
  • Tuwittut4%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4408%$87912%$1K16%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 19 weeks — -95.9% search growth over the last 90 days.
250150Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall46%

“It fits perfect”

Advertised Vs Actual Product25%

“Adorable as described”

Weight Light13%

“Lightweight and breathes”

Comfort-Overall8%

“my dog seemed very comfortable in it”

Design-Overall8%

“Cool design, and the printed letters and numbers were well placed and good quality”

What buyers complain about

Size-Overall67%

“Sizing info on Amazon is not correct”

Quality-Overall33%

“Low quality”

Top return reasons

Size-Overall94%
Advertised Vs Actual Product4%
Value For Money1%
Print Quality1%
Material Quality1%
Product Condition1%
Color0%
Comfort-Overall0%
Functionality-Overall0%
Quality-Overall0%