Skip to content

nutrical paste for cats

Skip it41/100

a small market ($262K/yr) — nutrical paste for cats doesn't clear our bar today.

Market/yr

$262K

Growth (1y)

+94.5%

Products

12

Brands

4

was 4 a year ago

Sellers

8

Price range

$15.48–$69.86

Returns

0.3%

Rating

4.4★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
13
×0.30
Growth
63
×0.30
Competition
17
×0.20
Quality gap
47
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +94.5% year over year.
2K976Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.7×

Competition

69%Vetoquinol
  • Vetoquinol69%
  • TOMLYN23%
  • Under the Weather4%
  • Vetri-CAL3%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 8 sellers compete here.

Brands

4 flat

was 4 a year ago

Sellers

8

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 12 tracked products in this niche.

Vetoquinol Nutri-Cal - High-Calorie Nutritional Gel - Supports Daily Nutrition for Picky Eaters - Essential Nutrients & Vitamins for Cats & Dogs - Easy Feeding Oral Gel - 4.25 oz

Vetoquinol Nutri-Cal - High-Calorie Nutritional Gel - Supports Daily Nutrition for Picky Eaters - Essential Nutrients & Vitamins for Cats & Dogs - Easy Feeding Oral Gel - 4.25 oz

Vetoquinol

$16.894.5★7,591 reviews

Tomlyn High Calorie Nutritional Gel for Cats (Nutri-Cal) 4.25 oz

Tomlyn High Calorie Nutritional Gel for Cats (Nutri-Cal) 4.25 oz

TOMLYN

$15.824.2★6,697 reviews

Vetoquinol Pill Wrap Treats for Dogs & Cats 4oz 56 servings Hides Any Size Shaped Pill Moist Flavorful & Shapeable Pill Pocket Paste Easy-to-Swallow Masking Pill Pouch for Training & Treats

Vetoquinol Pill Wrap Treats for Dogs & Cats 4oz 56 servings Hides Any Size Shaped Pill Moist Flavorful & Shapeable Pill Pocket Paste Easy-to-Swallow Masking Pill Pouch for Training & Treats

Vetoquinol

$20.484.4★3,144 reviews

2-Pack Nutri-Cal for Cats High Calorie Dietary Supplement 4.25-Ounce Tube

2-Pack Nutri-Cal for Cats High Calorie Dietary Supplement 4.25-Ounce Tube

TOMLYN

$30.664.2★6,697 reviews

Under the Weather Pet Electrolytes Ready Cal Plus Gel for Cats | Vet-Formulated High-Calorie Supplement for Cats & Kittens | Promotes Weight Gain & Boosts Energy for Sick Felines | 3.5 Oz Tube Pack

Under the Weather Pet Electrolytes Ready Cal Plus Gel for Cats | Vet-Formulated High-Calorie Supplement for Cats & Kittens | Promotes Weight Gain & Boosts Energy for Sick Felines | 3.5 Oz Tube Pack

Under the Weather

$21.824.2★338 reviews

Vetoquinol Pro-Pectalin Oral Paste for Dogs & Cats Chicken Flavor Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora - 30 cc

Vetoquinol Pro-Pectalin Oral Paste for Dogs & Cats Chicken Flavor Helps Reduce Occasional Loose Stool & Diarrhea Balance Gut pH Support Normal Digestion & Intestinal Flora - 30 cc

Vetoquinol

$25.684.5★6,994 reviews

Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Chewable Probiotic Supplement for Intestinal Support - For All Breeds - 60 Count

Vetoquinol Pro-Pectalin - Supports Digestive System & Stool Firmness for Dogs & Cats - Chewable Probiotic Supplement for Intestinal Support - For All Breeds - 60 Count

Vetoquinol

$29.334.6★3,949 reviews

Vetoquinol Flexadin Advanced Hip and Joint Supplement with Undenatured Collagen for Dogs One Chew a Day Hip and Joint Support Chew for Dogs and Cats Clinically Proven Vet-Approved Formula 60 Chews

Vetoquinol Flexadin Advanced Hip and Joint Supplement with Undenatured Collagen for Dogs One Chew a Day Hip and Joint Support Chew for Dogs and Cats Clinically Proven Vet-Approved Formula 60 Chews

Vetoquinol

$56.494.7★4,565 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly21%

“Cats love it”

Quality-Overall13%

“Great prody”

Taste-Overall11%

“Taste really good”

Ease Of Use9%

“Easy and safe to use”

Value For Money6%

“Good value”

Advertised Vs Actual Product6%

“As advertised”

Flavor6%

“My cats and dogs enjoy the flavor of this”

Ease Of Chewing/Swallowing4%

“my dog likes the soft chew”

Soothing/Teething3%

“Helped my cat control her habit of coughing up everything”

Hair Removal2%

“no vomiting from hair balls”

What buyers complain about

Value For Money12%

“Overpriced”

Functionality-Overall12%

“Did not work well”

Taste-Overall12%

“Not tasty”

Smell11%

“The smell is off putting”

Indigestion8%

“Made them have diarrhea”

Flavor5%

“Flavor of product is undesirable to cats”

Adhesion/Stickiness4%

“It's like a sticky thick paste”

Advertised Vs Actual Product3%

“definitely was not the same”

Size-Overall3%

“The tablets are large”

Moist/Dry3%

“This came very dry”

Top return reasons

  • Flavor20%
  • Moist/Dry12%
  • Functionality-Overall11%
  • Advertised Vs Actual Product8%
  • Smell6%
  • Leak-Proof6%
  • Taste-Overall4%
  • Product Condition4%
  • Ease Of Use4%
  • Hard Feel4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.