minnows
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Good$771K$771K/yr · 416K searches
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.48–$25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,282.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
26
Top-5 brand share
100%
Open market
0%
- Vital Essentials70%
- Berkley12%
- JADINGSFARM12%
- PureBites3%
- Otis and Pearly3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 1 oz Bag
Vital Essentials$10.864.4★8,192 rev
Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.5 oz Bag
Vital Essentials$7.544.4★8,192 rev
Vital Essentials Freeze Dried Minnows Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 2.5 oz Bag
Vital Essentials$21.784.7★2,668 rev
Vital Essentials Freeze Dried Minnows Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1 oz Bag
Vital Essentials$10.444.7★2,668 rev
Berkley Gulp! Alive! Minnow Fishing Bait Green Shiner 1in Extreme Scent Dispersion Realistic Minnow Profile Ideal for Bass Trout Walleye Panfish and More
Berkley$6.484.6★2,339 rev
Newest
by launch date
JADINGSFARM Minnows 8 oz Freeze Dried Minnows 100% Natural Premium Cat & Dog Treats Freeze Dried Pet Treats for Cats Dogs Bulk Package (8 OZ)
JADINGSFARM$24.06717 rev
Otis & Pearly Freeze Dried Minnows Dog Treats 2oz - Single Ingredient Dog Treat Made in USA - Healthy Protein for Small Medium Large Breeds
Otis and Pearly$14.69478 rev
JADINGSFARM Minnows - 4 oz Freeze Dried Minnows for Cats & Dogs - 100% Natural Premium Cat Treat Dog Treat (4 oz)
JADINGSFARM$14.94717 rev
JADINGSFARM Minnows - 8.5 oz Freeze Dried Minnows for Cats & Dogs - 100% Natural Premium Cat & Dog Treat (8.5 OZ)
JADINGSFARM$25.94717 rev
Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 1 oz Bag
Vital Essentials$10.868,192 rev
Trending
90-day click momentum
Berkley Gulp! Minnow Smelt 4-Inch
Berkley$7.624.5★
Berkley Gulp! Minnow Watermelon Pearl 2-1/2-Inch Brown Watermelon Pearl
Berkley$6.854.6★
Berkley Gulp! Alive! Minnow Fishing Bait Green Shiner 1in Extreme Scent Dispersion Realistic Minnow Profile Ideal for Bass Trout Walleye Panfish and More
Berkley$6.484.6★
Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 1 oz Bag
Vital Essentials$10.864.4★
JADINGSFARM Minnows - 8.5 oz Freeze Dried Minnows for Cats & Dogs - 100% Natural Premium Cat & Dog Treat (8.5 OZ)
JADINGSFARM$25.944.0★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Great treat”
“Quality is consistent”
“It does not stink either”
“Good value”
“Good size”
“Great option for pure ingredients”
“so these are the fun treats she gets”
“It's chewable from how soft it is”
“expected”
What buyers complain about
“odd smell”
“A little pricey”
“the bag is pretty small”
“Too dry”
“My 5 cats have different tastes: One is super-picky. so I wasn't expecting much from her---or maybe she'd really like the minnows because they were exotic”
“Made my dog sick for days”
“The bag is not chew proof”
“Not the best”
“I think are VERY sharp”
“several batches have been infested with ich and blown-out stomachs, where you can see the Parasitic eggs inside”