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microchip cat feeder

Worth a look56/100

microchip cat feeder shows beatable incumbent ratings (4.1★), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Market/yr

$2.3M

Growth (1y)

+186.0%

Products

16

Brands

10

was 10 a year ago

Sellers

21

Price range

$70.07–$245.76

Returns

6.8%

Rating

4.1★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
51
×0.30
Growth
75
×0.30
Competition
34
×0.20
Quality gap
77
×0.10
Returns
42
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +186.0% year over year.
41K20KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.9×

Competition

40%PETLIBRO
  • PETLIBRO40%
  • SureFlap32%
  • PAWSPIK6%
  • HoneyGuaridan6%
  • HEAPETS5%
  • Anifam3%
  • Other (4 brands)8%

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 21 sellers compete here.

Brands

10 flat

was 10 a year ago

Sellers

21

Top 5 brand share

89%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 16 tracked products in this niche.

Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free Suitable for Both Wet and Dry Food - MPF001

Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free Suitable for Both Wet and Dry Food - MPF001

SureFlap

$165.644.2★13,136 reviews

PETLIBRO RFID Automatic Cat Feeder Collar Sensor for Personalized Meals Cats Recognition Diet Tracking and Anti-Stealing for Multi-Pets Homes and Different Diets Wi-Fi Programmable Food Dispenser

PETLIBRO RFID Automatic Cat Feeder Collar Sensor for Personalized Meals Cats Recognition Diet Tracking and Anti-Stealing for Multi-Pets Homes and Different Diets Wi-Fi Programmable Food Dispenser

PETLIBRO

$121.874.2★19,105 reviews

PETLIBRO RFID Automatic Cat Feeder Collar Tag-Activated Personalized Meals 5G&2.4G Wi-Fi Programmable Cat Food Dispenser with Cats Recognition & Diet Tracking for Multi-Pet Homes and Different Diets

PETLIBRO RFID Automatic Cat Feeder Collar Tag-Activated Personalized Meals 5G&2.4G Wi-Fi Programmable Cat Food Dispenser with Cats Recognition & Diet Tracking for Multi-Pet Homes and Different Diets

PETLIBRO

$120.464.2★19,105 reviews

PawsPik Automatic Microchip RFID Cat Feeder 16-Cup ISO Microchip & PawsPik RFID Tag Compatible App Control Portion Control

PawsPik Automatic Microchip RFID Cat Feeder 16-Cup ISO Microchip & PawsPik RFID Tag Compatible App Control Portion Control

PAWSPIK

$238.974.0★104 reviews

HoneyGuaridan RFID Automatic Cat Feeder with Collar Tag-Activated Personalized Meal 4.6L 5G WiFi APP Control Cat Food Dispenser with Diet Tracking and Anti-theft for Multi Pet Home and Different Diet

HoneyGuaridan RFID Automatic Cat Feeder with Collar Tag-Activated Personalized Meal 4.6L 5G WiFi APP Control Cat Food Dispenser with Diet Tracking and Anti-theft for Multi Pet Home and Different Diet

HoneyGuaridan

$126.714.7★68 reviews

PETLIBRO Automatic Cat Feeders for 2 Cats RFID Collar Tag for Exclusive Meals Cats Recognition to Stop Food Stealing Diet Tracking for Multi-Pet Homes and Different Diets Pet Feeder Pack of 2

PETLIBRO Automatic Cat Feeders for 2 Cats RFID Collar Tag for Exclusive Meals Cats Recognition to Stop Food Stealing Diet Tracking for Multi-Pet Homes and Different Diets Pet Feeder Pack of 2

PETLIBRO

$238.194.2★19,105 reviews

PETLIBRO RFID Cat Feeders for 2 Cats Collar Sensor for Personalized Meals Cats Recognition Diet Tracking and Anti-Stealing for Multi-Pets Homes and Different Diets Automatic Pet Feeder (Pack of 2)

PETLIBRO RFID Cat Feeders for 2 Cats Collar Sensor for Personalized Meals Cats Recognition Diet Tracking and Anti-Stealing for Multi-Pets Homes and Different Diets Automatic Pet Feeder (Pack of 2)

PETLIBRO

$245.764.2★19,105 reviews

HEAPETS RFID Automatic Cat Feeder with Collar Sensor Anti-Stealing Food Dispenser with Sealed Lid for Wet Dry Food and Different Diet for Multi-Pet Home Auto Pet Feeder for Cats & Small Dogs White

HEAPETS RFID Automatic Cat Feeder with Collar Sensor Anti-Stealing Food Dispenser with Sealed Lid for Wet Dry Food and Different Diet for Multi-Pet Home Auto Pet Feeder for Cats & Small Dogs White

HEAPETS

$80.353.9★29 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Ease of use”

Quality-Overall15%

“Awesome feeder great quality”

Advertised Vs Actual Product7%

“Better than expected”

Value For Money7%

“Excellent Value”

Assembly/Installation6%

“It was easy to assemble”

Pet Friendly5%

“my cats love it”

Ease Of Cleaning4%

“Easy to clean and set up”

Design-Overall3%

“Sleek design”

Functionality-Overall3%

“Works well and does exactly what I hoped”

Durability3%

“It's been very reliable”

What buyers complain about

Functionality-Overall16%

“Did not work well at all”

Durability14%

“DOESNT LAST”

Value For Money11%

“Overpriced”

Connectivity-Overall11%

“Connection is unreliable”

Ease Of Use7%

“I cant use it”

Quality-Overall4%

“Quality control is terrible on these things”

Size-Overall4%

“NOT FOR LARGE - OR BIGGER CATS”

Design-Overall3%

“Also it is poorly constructed”

Instructions/User Manual/Troubleshooting2%

“not in manual”

Assembly/Installation2%

“It was a bit challenging to put together”

Top return reasons

  • Functionality-Overall24%
  • Size-Overall14%
  • Connectivity-Overall14%
  • Advertised Vs Actual Product8%
  • Defective Material/Parts6%
  • Value For Money6%
  • Escape Proof6%
  • Product Condition5%
  • Compatibility-Overall3%
  • Color2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.