kitten food
Launch it72/100kitten food clears our launch bar: a $10.6M/yr market growing +199.7% with returns at 0.0%.
Market/yr
$10.6M
Growth (1y)
+199.7%
Products
23
Brands
11
was 15 a year ago
Sellers
76
Price range
$6.71–$43.57
Returns
0.0%
Rating
4.7★
Launch it
Scored 72/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +199.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Competition
- Fancy Feast26%
- Blue Buffalo16%
- Sheba16%
- IAMS16%
- Purina ONE9%
- Purina Cat Chow5%
- Other (5 brands)12%
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 76 sellers compete here.
Brands
11 falling
was 15 a year ago
Sellers
76
Top 5 brand share
82%
Product shelf
All 23 tracked products in this niche.
Purina Fancy Feast Tender Ocean Whitefish Turkey Chicken and Salmon Feasts Wet Kitten Food Variety Pack - (Pack of 24) 3 oz. Boxes
Fancy Feast
$21.234.7★29,562 reviews
IAMS Proactive Health Kitten Dry Cat Food Healthy Kitten Food Dry Recipe with Real Chicken in Every Bite 3.5 Lb. Bag
IAMS
$9.054.8★20,362 reviews
Sheba Perfect Portions Kitten Wet Cat Food Pate Chicken Entree Salmon Entree and Turkey Entree 2.6 oz. Twin-Pack Trays (24 Count 48 Servings)
Sheba
$22.784.7★1,252 reviews
Blue Buffalo Wilderness Kitten Grain-Free Chicken Pat & Salmon Pat Wet Cat Food with DHA High-Protein & Made with Natural Ingredients Supports Healthy Growth & Development 3-oz. Each (6 Count)
Blue Buffalo
$7.824.5★5,907 reviews
Blue Buffalo Baby Blue Natural Kitten Wet Cat Food Healthy Growth Formula with DHA Chicken Recipe Multi-Pack 3-oz. Cans (6 Count)
Blue Buffalo
$6.714.6★2,000 reviews
Purina Kitten ChowYear One Essentials with Real Chicken High-Protein Complete and Balanced Dry Kitten Food with Essential Nutrients - 14 lb. Bag
Purina Cat Chow
$17.564.8★17,051 reviews
Purina ONE High Protein Natural Dry Kitten Food +Plus Healthy Kitten Formula - 7 lb. Bag
Purina ONE
$17.674.8★24,533 reviews
Sheba Perfect Portions Kitten Wet Food Pate Cat Food Wet Entree Chicken Recipe and Salmon Recipe 2.6 oz. Twin-Pack Trays (12 Count 24 Servings) (Pack of 2)
Sheba
$24.544.7★2,280 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“My cats love this food”
“Reasonable price”
“Quality food”
“Great variety of flavors”
“The best dry food”
“Works fine for daily feeding”
“Smells yummy”
“Variety of texture”
“it is a good quality/clean ingredient brand”
What buyers complain about
“Unpleasant smell”
“Yes, its expensive”
“Caused Kitten diarrhea”
“One annoyance is how hard it is to open the trays”
“Becomes very dry”
“Quality issues”
“Uneven mix of flavors”
“At least one of the cans was rotten”
“Seems like different deliveries have different ingredients even if the brand”
“Contaminated food”
Top return reasons
- Flavor20%
- Value For Money13%
- Indigestion10%
- Smell8%
- Size-Overall7%
- Advertised Vs Actual Product5%
- Moist/Dry4%
- Taste-Overall4%
- Leak-Proof4%
- Contamination3%