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kit and kaboodle dry cat food

Worth a look57/100

kit and kaboodle dry cat food shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market/yr

$1.9M

Growth (1y)

+185.2%

Products

18

Brands

3

was 4 a year ago

Sellers

105

Price range

$4.84–$20.22

Returns

0.0%

Rating

4.7★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
48
×0.30
Growth
75
×0.30
Competition
39
×0.20
Quality gap
20
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 99 weeks — +185.2% year over year.
28K14KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

84%Friskies
  • Friskies84%
  • 9Lives11%
  • Meow Mix6%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 105 sellers compete here.

Brands

3 falling

was 4 a year ago

Sellers

105

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
89Lives$18.544.7★13,5863%flat
9Meow Mix$8.904.7★52,0503%falling
139Lives$18.294.7★9,2362%rising

Product shelf

All 18 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“My dog happy”

Value For Money19%

“Great deal”

Taste-Overall8%

“Great food”

Flavor7%

“the variety of flavors is nice”

Quality-Overall6%

“Great quality for the price My cat loved it”

Moist/Dry2%

“Our cat loves this dry cat food”

Smell2%

“Smells fine”

Freshness2%

“it stays fresh”

Size-Overall1%

“it is a convenient bag size”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Indigestion11%

“Causes vomiting”

Value For Money11%

“although slightly more expensive”

Size-Overall8%

“Well... things seem to be getting smaller.”

Ingredients-Overall7%

“Horrible ingredients”

Quality-Overall5%

“Not a quality food”

Smell4%

“Makes the cats poo horribly stinky”

Moist/Dry4%

“Cats are CARNIVORES even for dry food this is bad”

Contamination3%

“There was mold in the food”

Advertised Vs Actual Product3%

“Not as advertised”

Flavor2%

“its risky to try a new flavor especially in a big bag”

Top return reasons

  • Value For Money15%
  • Stale/Rotten/Spoiled7%
  • Product Condition7%
  • Ease Of Chewing/Swallowing7%
  • Size-Overall7%
  • Hard Feel7%
  • Moist/Dry7%
  • Smell6%
  • Leak-Proof6%
  • Functionality-Overall4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.