itouchless odor filter refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Price range
Great$14.23–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Good1,350.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 2K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- iTouchless56%
- ShuRex38%
- Joworthy5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans
iTouchless$23.594.4★5,925 rev
4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger
ShuRex$14.234.5★1,277 rev
8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)
ShuRex$20.324.5★494 rev
iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment
iTouchless$23.874.6★167 rev
16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use
Joworthy$23.764.7★12 rev
Newest
by launch date16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use
Joworthy$23.7612 rev
8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)
ShuRex$20.32494 rev
4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger
ShuRex$14.231,277 rev
iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)
iTouchless$22.85226 rev
iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment
iTouchless$23.87167 rev
Trending
90-day click momentumiTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)
iTouchless$22.854.4★
16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use
Joworthy$23.764.7★
iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans
iTouchless$23.594.4★
8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)
ShuRex$20.324.5★
iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment
iTouchless$23.874.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Help a great deal in eliminating odor in the trash can”
“Price makes it easy to change monthly”
“It works great and fits perfectly”
“Item arrived as described”
“Doesn't take much to overcome their usefulness”
“Good filter”
“Works fine”
“Red color is a smart choice”
“Great product”
“The recycle bin is a good product”
What buyers complain about
“Doesnt mask any scent at all”
“Large are 3x5.5”
“Didn't work”
“I wasnt sure how I would like the red compared to the black one”
“does not work properly in sealing the opening in the can top while allowing the bin to breathe properly”
“they didn't fit or match their description at all”
“REPLACEMENT FILTERS DO NOT FIT”