hydrolyzed protein cat food
Skip it47/100a small market ($121K/yr) — hydrolyzed protein cat food doesn't clear our bar today.
Market/yr
$121K
Growth (1y)
+198.6%
Products
16
Brands
8
was 9 a year ago
Sellers
33
Price range
$10.37–$125.13
Returns
0.0%
Rating
4.3★
Skip it
Scored 47/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 98 weeks — +198.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.1×
Competition
- HILL'S PRESCRIPTION DIET36%
- ROYAL CANIN34%
- Pro Plan Veterinary Diets16%
- Blue Buffalo7%
- Instinct3%
- Purina Pro Plan2%
- Other (2 brands)3%
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 33 sellers compete here.
Brands
8 falling
was 9 a year ago
Sellers
33
Top 5 brand share
95%
Product shelf
All 16 tracked products in this niche.
Royal Canin Veterinary Diet Feline Hydrolyzed Protein Adult HP - 7.7lb
ROYAL CANIN
$72.894.2★224 reviews
Hills Prescription Diet z/d Skin/Food Sensitivities Dry Cat Food Hydrolyzed Chicken 4 lb. Bag
HILL'S PRESCRIPTION DIET
$42.444.6★909 reviews
Pro Plan Veterinary Diets Purina HA Hydrolyzed Feline Formula Dry Cat Food - 4 lb. Bag
Pro Plan Veterinary Diets
$40.814.5★344 reviews
Hills Prescription Diet z/d Skin/Food Sensitivities Wet Cat Food Hydrolyzed Chicken 5.5 oz. Cans 24-Pack
HILL'S PRESCRIPTION DIET
$94.483.6★151 reviews
Hills Prescription Diet z/d Skin/Food Sensitivities Dry Cat Food Hydrolyzed Chicken 8.5 lb. Bag
HILL'S PRESCRIPTION DIET
$79.454.6★909 reviews
Royal Canin Veterinary Diet Feline Hydrolyzed Protein Adult Dry Cat Food 17.6 lb Bag
ROYAL CANIN
$125.134.2★224 reviews
Blue Buffalo Natural Veterinary Diet HF Hydrolyzed for Food Intolerance Dry Cat Food Veterinarian Prescription Required Salmon 7-lb. Bag
Blue Buffalo
$63.014.3★213 reviews
Royal Canin Veterinary Diet Feline Hydrolyzed Protein Treats Adult Dry Cat Food 7.7 oz. Bag
ROYAL CANIN
$10.374.2★41 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Good reputation”
“This product is amazing for hydration”
“Great deal for the product”
“Great food”
“my cats love the flavor”
“her skin irritation cleared up”
“Ingredients are well-balanced for specialized dietary needs”
“it doesnt upset their stomach so I am going to say it performs as it should”
“The outside can makes it look fancy”
What buyers complain about
“Outrageosly expensive”
“smelled pretty gross”
“also had diarrhea”
“Allergic Reaction”
“it is the same poor quality as the cheap canned food that people feed to strays”
“somebody out there needs to make a palatable multiple flavors of hydrolyzed protein food”
“texture is not consistent”
“Its thicker”
“it is not one of the ingredients”
“It wasnt easy at first because the food isnt very tasty”
Top return reasons
- Advertised Vs Actual Product20%
- Smell17%
- Quality-Overall8%
- Hard Feel8%
- Taste-Overall8%
- Functionality-Overall8%
- Ingredients-Overall5%
- Indigestion4%
- Size-Overall4%
- Ease Of Chewing/Swallowing4%