high protein cat food
Launch it66/100high protein cat food clears our launch bar: a $4.1M/yr market growing +122.6% with returns at 0.0%.
Market/yr
$4.1M
Growth (1y)
+122.6%
Products
41
Brands
8
was 7 a year ago
Sellers
104
Price range
$6.29–$69.12
Returns
0.0%
Rating
4.5★
Launch it
Scored 66/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 98 weeks — +122.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.8×
Competition
- Nutrish46%
- ORIJEN24%
- Instinct16%
- I AND LOVE AND YOU10%
- Nulo3%
- Purina ONE1%
- Other (2 brands)1%
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 104 sellers compete here.
Brands
8 rising
was 7 a year ago
Sellers
104
Top 5 brand share
98%
Product shelf
All 41 tracked products in this niche.
Nutrish Indoor Complete Chicken Lentils & Salmon Recipe Dry Cat Food 6 lb. Bag Packaging May Vary (Rachael Ray)
Nutrish
$12.754.6★18,749 reviews
ORIJEN Grain Free High Protein Premium Dry Cat Food Original Recipe 4lb Bag
ORIJEN
$30.654.6★4,949 reviews
Nutrish Premium Natural Dry Cat Food Real Chicken & Brown Rice Recipe 14 Pounds (Packaging May Vary) (Rachael Ray
Nutrish
$23.204.6★12,169 reviews
Nutrish Indoor Complete Dry Cat Food Chicken Lentils & Salmon Recipe (Rachael Ray) 3 lb. Bag
Nutrish
$6.294.6★18,749 reviews
Nutrish Indoor Complete Chicken Lentils & Salmon Recipe Dry Cat Food 14 lb. Bag Packaging May Vary (Rachael Ray)
Nutrish
$22.734.6★18,749 reviews
Instinct Original Dry Cat Food Raw Coated Kibble Real Chicken 5 lb. Bag
Instinct
$23.544.5★4,541 reviews
Nutrish Rachael Ray Dry Cat Food Real Salmon & Brown Rice Recipe 14 lb. Bag
Nutrish
$24.864.7★3,125 reviews
Nutrish Dry Cat Food Real Chicken & Brown Rice Recipe 3 lb. Bag (Rachael Ray)
Nutrish
$6.474.6★12,169 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“My Dog Loves It”
“Excellent quality”
“Is affordable”
“Great food”
“Good ingredients”
“different flavors to offer a variety”
“Less stinky poops”
“Great dry food”
“Easy to pour out to her dish”
“As expected”
What buyers complain about
“Its a little more expensive”
“Constant vomiting”
“Awful smell”
“too small in size”
“Natural flavors also are not good”
“VERY POOR QUALITY CONTROL”
“Cat hated the taste”
“But it turns out that our feline is allergic to it”
“Moisture in product bags”
“Something in the ingredients clearly messes with a certain percentage of cats”
Top return reasons
- Flavor17%
- Size-Overall9%
- Advertised Vs Actual Product8%
- Value For Money8%
- Smell8%
- Indigestion7%
- Quality-Overall6%
- Taste-Overall5%
- Leak-Proof5%
- Stale/Rotten/Spoiled3%