halloween dog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+75.0%90-day search growth — must beat 0% to launch
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good847avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.49–$24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 177K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad16.6%return rate — above 6% kills the launch gate
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
22
Top-5 brand share
100%
Open market
0%
- Paiaite68%
- Rubies16%
- Pikpops10%
- Hotumn4%
- ISMARTEN3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.494.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.074.3★113 rev
DC Comics: Wonder Woman Pet Costume for For Dogs or Cats by Rubies Medium
Rubies$17.824.4★4,616 rev
Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)
Pikpops$24.014.4★39 rev
Hotumn Dinosaur Dog Halloween Costume Pet Dino Hoodie for Small Dogs (Small Pink)
Hotumn$13.284.0★641 rev
Newest
by launch dateAdorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.49113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.07113 rev
Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)
Pikpops$24.0139 rev
Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (5-7 years old)
Pikpops$24.4239 rev
Hotumn Dinosaur Dog Halloween Costume Pet Dino Hoodie for Small Dogs (Small Pink)
Hotumn$13.28641 rev
Trending
90-day click momentumAdorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.074.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.494.3★
Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (5-7 years old)
Pikpops$24.424.4★
Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)
Pikpops$24.014.4★
Rubies Fifties Girl Pet Costume for Dogs or Cats Small
Rubies$15.994.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +75.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 130.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“For the price I was pleasantly surprised with the quality too”
“Very funny”
“great for cold weather”
“easy to put on without looking restricted”
“once adjusted it really make the costume stand out”
“Material is lightweight”
What buyers complain about
“Very small”
“Weird and itchy”
“Measurements by seller is not correct”