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freeze dried rabbit

Skip it44/100

a small market ($130K/yr) — freeze dried rabbit doesn't clear our bar today.

Market/yr

$130K

Growth (1y)

+147.5%

Products

20

Brands

11

was 11 a year ago

Sellers

17

Price range

$6.87–$78.36

Returns

0.0%

Rating

4.6★

44/100

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Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
71
×0.30
Competition
36
×0.20
Quality gap
34
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +147.5% year over year.
1K639.5Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

59%Vital Essentials
  • Vital Essentials59%
  • ROYAL CANIN12%
  • Stella & Chewy's9%
  • Pupford4%
  • Hare of the Dog3%
  • hotspot pets3%
  • Other (5 brands)10%

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 17 sellers compete here.

Brands

11 flat

was 11 a year ago

Sellers

17

Top 5 brand share

87%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 20 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly39%

“My dog loves it”

Taste-Overall9%

“Delicious”

Quality-Overall8%

“Good quality”

Ingredients-Overall5%

“Great ingredients”

Value For Money5%

“Reasonably priced”

Smell4%

“Doesn't smell weird which is nice”

Freshness3%

“Always comes fresh”

Size-Overall3%

“The bite size is perfect”

Ease Of Chewing/Swallowing3%

“theyre perfect for him to quickly chew to be ready for the next command”

Allergies2%

“The best for allergies and convenience”

What buyers complain about

Value For Money15%

“its pricing me out of the market”

Smell11%

“Hopefully its due to it being a different scent”

Allergies9%

“who is allergic to everything under the sun”

Size-Overall8%

“The rabbit ones however are much smaller and much harder”

Hard Feel6%

“they didn't soften up”

Advertised Vs Actual Product4%

“Picture doesnt match what they are now producing”

Quality-Overall3%

“totally freaked out beyond unsatisfied if thats the quality of every treat in bag- what the heck”

Stale/Rotten/Spoiled3%

“These also aren't the freshest when they arrive”

Texture/Consistency-Overall2%

“hes usually picky about texture”

Ease Of Chewing/Swallowing2%

“It could be a bit hard to chew comparing with the chicken flavor”

Top return reasons

  • Value For Money20%
  • Smell17%
  • Taste-Overall7%
  • Moist/Dry7%
  • Flavor7%
  • Contamination7%
  • Indigestion7%
  • Ingredients-Overall7%
  • Ease Of Use7%
  • Hard Feel7%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.