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flea collar for cats

Worth a look61/100

flea collar for cats shows low returns (0.5%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.

Market/yr

$7.7M

Growth (1y)

+134.9%

Products

10

Brands

7

was 6 a year ago

Sellers

43

Price range

$3.80–$97.98

Returns

0.5%

Rating

4.2★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
75
×0.30
Growth
69
×0.30
Competition
8
×0.20
Quality gap
70
×0.10
Returns
96
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +134.9% year over year.
52K26KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Oct · busiest ÷ quietest = 2.5×

Competition

46%Hartz
  • Hartz46%
  • Seresto39%
  • BestHoby4%
  • PetArmor4%
  • ShengKou3%
  • VICSOM2%
  • Other (1 brands)2%

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 43 sellers compete here.

Brands

7 rising

was 6 a year ago

Sellers

43

Top 5 brand share

96%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 10 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Fair price”

Smell12%

“Nicely scented”

Ease Of Use10%

“Easy to Use”

Quality-Overall10%

“Cute and great quality”

Collar Quality9%

“Great collar”

Size-Overall5%

“fit my cats perfectly”

Pet Friendly4%

“Works great for my cats”

Comfort-Overall4%

“feels comfortable”

Allergies4%

“It hasnt caused any irritation at all”

Adjustability/Rotatability/Reclining3%

“Adjustable in size”

What buyers complain about

Functionality-Overall28%

“Did not work for my cat”

Allergies19%

“Skin looks very irritated”

Value For Money12%

“WAY OVER PRICED”

Smell8%

“Disgusting smell”

Durability6%

“it didn't last”

Indigestion5%

“had a loss of appetite”

Quality-Overall3%

“quality control isnt the best”

Ease Of Use1%

“Nearly impossible to use”

Size-Overall1%

“Not One Fits All”

Advertised Vs Actual Product1%

“Not as advertised”

Top return reasons

  • Functionality-Overall23%
  • Value For Money20%
  • Advertised Vs Actual Product12%
  • Size-Overall8%
  • Smell7%
  • Defective Material/Parts7%
  • Product Condition3%
  • Indigestion3%
  • Ingredients-Overall2%
  • Durability2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.