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fancy feast gems

Skip it43/100

a concentrated shelf (top 5 take 88% of clicks) — fancy feast gems doesn't clear our bar today.

Market/yr

$271K

Growth (1y)

+163.8%

Products

9

Brands

2

was 2 a year ago

Sellers

20

Price range

$12.61–$27.08

Returns

0.0%

Rating

4.2★

43/100

Skip it

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
14
×0.30
Growth
72
×0.30
Competition
3
×0.20
Quality gap
66
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 100 weeks — +163.8% year over year.
4K2KPrime Day '25Spike '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Competition

97%Nutrish
  • Nutrish97%
  • Rachael Ray3%
  • Other0%

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 20 sellers compete here.

Brands

2 flat

was 2 a year ago

Sellers

20

Top 5 brand share

100%

Product shelf

All 9 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly44%

“Cat happy”

Quality-Overall10%

“Quality seems good”

Value For Money8%

“Great price”

Flavor7%

“The variety pack is helpful because it comes with different flavors”

Advertised Vs Actual Product5%

“As described”

Smell4%

“The food smells good”

Ingredients-Overall4%

“Free of fish oils and seafood ingredients”

Taste-Overall3%

“Taste of food for picky cats”

Moist/Dry1%

“I still think it's a viable option because it seemed to be very hydrating”

Soft Feel1%

“3 months after switching to Nutrish, her coat is back and soft and shiny”

What buyers complain about

Smell15%

“Very bad chemical smell”

Value For Money13%

“A wast of $30”

Flavor9%

“hate this flavor”

Ingredients-Overall8%

“The formula was totally changed”

Size-Overall8%

“to bad it couldn't be a little larger container”

Indigestion7%

“Diarrhea”

Moist/Dry6%

“It has chunks of dry looking cat food in it”

Ease Of Use4%

“Hard to open”

Texture/Consistency-Overall4%

“Texture was awful”

Quality-Overall4%

“Quality has gone”

Top return reasons

  • Quality-Overall29%
  • Ease Of Use21%
  • Ingredients-Overall7%
  • Escape Proof7%
  • Smell7%
  • Flavor7%
  • Compatibility-Overall7%
  • Taste-Overall7%
  • Size-Overall7%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.