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fancy feast beef feast in gravy

Skip it45/100

a small market ($338K/yr) — fancy feast beef feast in gravy doesn't clear our bar today.

Market/yr

$338K

Growth (1y)

+115.8%

Products

15

Brands

3

was 1 a year ago

Sellers

33

Price range

$13.08–$25.81

Returns

0.0%

Rating

4.6★

45/100

Skip it

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
17
×0.30
Growth
67
×0.30
Competition
35
×0.20
Quality gap
31
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 9 weeks — +115.8% year over year.
2K1KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Competition

96%Fancy Feast
  • Fancy Feast96%
  • ZIWI2%
  • Strongheart2%
  • Other0%

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 33 sellers compete here.

Brands

3 rising

was 1 a year ago

Sellers

33

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly43%

“Cats Love it”

Flavor12%

“Good Flavors”

Value For Money9%

“Great value”

Quality-Overall9%

“Great product and quality always consistent”

Taste-Overall8%

“She loves the taste”

Ease Of Use2%

“Quick, easy and cats love these”

Size-Overall2%

“perfect portion size for my normal size cat”

Moist/Dry2%

“moisture content is good for the price”

Smell1%

“Doesnt smell as terrible as some other cat foods so thats a plus”

Advertised Vs Actual Product1%

“Tried and True”

What buyers complain about

Value For Money19%

“The only thing is it a little expensive”

Smell13%

“Entire box stinks so bad”

Ingredients-Overall9%

“I dont like the ingredients list”

Quality-Overall5%

“Potential change in quality”

Flavor5%

“certain flavors only”

Advertised Vs Actual Product5%

“false advertising”

Leak-Proof5%

“Leaking”

Ease Of Use4%

“Can be difficult to open”

Indigestion3%

“A more expensive brand actually gave my cats bloody diarrhea”

Size-Overall3%

“the last 6 months or so the pieces have gotten smaller”

Top return reasons

  • Flavor48%
  • Smell13%
  • Leak-Proof7%
  • Indigestion5%
  • Value For Money5%
  • Stale/Rotten/Spoiled4%
  • Texture/Consistency-Overall4%
  • Taste-Overall3%
  • Advertised Vs Actual Product2%
  • Functionality-Overall2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.