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epi otic ear cleaner for dogs

Skip it32/100

a concentrated shelf (top 5 take 100% of clicks) — epi otic ear cleaner for dogs doesn't clear our bar today.

Market/yr

$215K

Growth (1y)

+75.8%

Products

2

Brands

1

was 3 a year ago

Sellers

14

Price range

$12.94–$20.69

Returns

0.4%

Rating

4.7★

32/100

Skip it

Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
11
×0.30
Growth
58
×0.30
Competition
0
×0.20
Quality gap
20
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 67 weeks — +75.8% year over year.
2K874Spike '25Spike '26Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Competition

100%Virbac
  • Virbac100%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 14 sellers compete here.

Brands

1 falling

was 3 a year ago

Sellers

14

Top 5 brand share

100%

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Amazing quality”

Smell14%

“Pleasant, non-overpowering scent”

Advertised Vs Actual Product13%

“As advertised”

Ease Of Cleaning11%

“it cleans thoroughly by removing dirt”

Ease Of Use7%

“Easy to use”

Value For Money7%

“Also cheaper then a trip to vet and it works”

Allergies3%

“fresh without irritation”

Instructions/User Manual/Troubleshooting3%

“Works well, follow the directions, do it how you are supposed to and all will be well”

Time Taken3%

“Worked quickly”

Moist/Dry2%

“Effectively removes moisture post-bath”

What buyers complain about

Smell29%

“the smell spreads”

Allergies22%

“gets spring allergies”

Functionality-Overall13%

“DOES NOT WORK”

Ease Of Cleaning10%

“make a mess”

Moist/Dry4%

“making it impossible to get all the moisture out when cleaning her ears”

Value For Money3%

“For how expensive this is”

Adhesion/Stickiness2%

“was sticky on the outside”

Size-Overall2%

“SERIOUSLY SMALL”

Leak-Proof2%

“Ear drops just leak out”

Indigestion1%

“his ears got terribly infected”

Top return reasons

  • Size-Overall26%
  • Leak-Proof20%
  • Value For Money15%
  • Smell11%
  • Functionality-Overall9%
  • Advertised Vs Actual Product7%
  • Defective Material/Parts4%
  • Ingredients-Overall3%
  • Ease Of Use1%
  • Water Resistance1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.