dog witch costume
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Review moat
Great241.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad8.5%return rate — above 6% kills the launch gate
Price range
Bad$8.06–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 60K searches
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
16
Top-5 brand share
81%
Open market
11%
- PAYHTOW34%
- Rubies14%
- JOICEE13%
- Coomour12%
- Lanyarco9%
- Vehomy8%
- Open — no brand owns it (2 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAYHTOW Dog Halloween Costumes Dog Witch Costume Funny Pet Witch Cloak Cape Wizard Hat Holiday Outfit Clothes Halloween Costumes for Small Medium Large Dogs Pets (Small)
PAYHTOW$8.914.6★49 rev
PAYHTOW Dog Halloween Costumes Dog Witch Costume Funny Pet Witch Cloak Cape Wizard Hat Holiday Outfit Clothes Halloween Costumes for Small Medium Large Dogs Pets (Large)
PAYHTOW$12.084.6★49 rev
Rubies Wizard Hat W/Beard Pet Set for Dogs or Cats S/M
Rubies$8.064.4★127 rev
JOICEE Halloween Dog Costumes Witch Hat with Cape Classic Purple Wizard Cloak Set Cosplay Apparel Set Dogs and Cats Party Pet Cape Costume for Small Medium Dogs
JOICEE$8.585.0★9 rev
Coomour Halloween Dog Costume Pet Wizard Shirt Cat Soft Clothes for Dogs Cats Soft Hoodies with Glasses (X-Large Red)
Coomour$11.344.4★1,398 rev
Newest
by launch datePAYHTOW Dog Halloween Costumes Dog Witch Costume Funny Pet Witch Cloak Cape Wizard Hat Holiday Outfit Clothes Halloween Costumes for Small Medium Large Dogs Pets (Small)
PAYHTOW$8.9149 rev
PAYHTOW Dog Halloween Costumes Dog Witch Costume Funny Pet Witch Cloak Cape Wizard Hat Holiday Outfit Clothes Halloween Costumes for Small Medium Large Dogs Pets (Large)
PAYHTOW$12.0849 rev
JOICEE Halloween Dog Costumes Witch Hat with Cape Classic Purple Wizard Cloak Set Cosplay Apparel Set Dogs and Cats Party Pet Cape Costume for Small Medium Dogs
JOICEE$8.589 rev
YUEPET Extra Large Dog Halloween Costumes Witch Costume Set Halloween Witch Cloak with Hat Pet Halloween Outfit Dog Vampire Cape for Big Dogs Golden Retrieve Great Dane (23.6 Inch)
YUEPET$14.2369 rev
Vehomy Halloween Dog Costume Dog Witch Cape Witch Hat Set Pet Wizard Cloak Vampire Devil Outfit Puppy Cat Halloween Cloak Devil Clothes Outfit Apparel Cosplay for Small Medium Large Dogs 2Pcs M
Vehomy$15.8068 rev
Trending
90-day click momentumCoomour Halloween Dog Costume Pet Wizard Shirt Cat Soft Clothes for Dogs Cats Soft Hoodies with Glasses (X-Large Red)
Coomour$11.344.4★
PAYHTOW Dog Halloween Costumes Dog Witch Costume Funny Pet Witch Cloak Cape Wizard Hat Holiday Outfit Clothes Halloween Costumes for Small Medium Large Dogs Pets (Small)
PAYHTOW$8.914.6★
Dxhycc Halloween Pet Costume Cat Wizard Costume Funny Wizard Cat Clothes Cloak and Hat for Small Dogs Outfits
Dxhycc$8.574.5★
Rubies Wizard Hat W/Beard Pet Set for Dogs or Cats S/M
Rubies$8.064.4★
JOICEE Halloween Dog Costumes Witch Hat with Cape Classic Purple Wizard Cloak Set Cosplay Apparel Set Dogs and Cats Party Pet Cape Costume for Small Medium Dogs
JOICEE$8.585.0★
Demand
Weekly Amazon search volume, last 36 weeks — +19.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It fit my 65 pound dog perfectly”
“Very cute, well made”
“great for the price”
“Made Halloween very fun this year”
“was good material”
“extremely vibrant colors”
“Easy costume”
What buyers complain about
“the hat isnt designed properly”