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dog teeth cleaning

Launch it66/100

dog teeth cleaning clears our launch bar: a $2.1M/yr market growing +153.6% with returns at 0.3%.

Market/yr

$2.1M

Growth (1y)

+153.6%

Products

44

Brands

27

was 27 a year ago

Sellers

141

Price range

$4.71–$37.89

Returns

0.3%

Rating

4.4★

66/100

Launch it

Scored 66/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
50
×0.30
Growth
71
×0.30
Competition
75
×0.20
Quality gap
48
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +153.6% year over year.
50K25KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

12%Arm & Hammer
  • Arm & Hammer12%
  • Vet's Best11%
  • Oxyfresh9%
  • ProDen PlaqueOff8%
  • Virbac7%
  • Ni-SHEN6%
  • Other (21 brands)46%

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 27 brands and 141 sellers compete here.

Brands

27 flat

was 27 a year ago

Sellers

141

Top 5 brand share

48%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 44 tracked products in this niche.

Vets Best Dog Toothpaste & Dog Toothbrush Dental Kit Plaque Remover for Teeth Whitens Teeth Freshens Canine Breath Veterinarian Formula Finger Toothbrush Included

Vets Best Dog Toothpaste & Dog Toothbrush Dental Kit Plaque Remover for Teeth Whitens Teeth Freshens Canine Breath Veterinarian Formula Finger Toothbrush Included

Vet's Best

$9.974.4★49,728 reviews

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 16 oz.

Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy Just Add to Water! Vet Recommended 16 oz.

Oxyfresh

$18.044.3★39,944 reviews

ProDen PlaqueOff Powder for Pets - Cat & Dog Breath Freshener - Plaque & Tartar Remover for Pet Oral Care - 60g

ProDen PlaqueOff Powder for Pets - Cat & Dog Breath Freshener - Plaque & Tartar Remover for Pet Oral Care - 60g

ProDen PlaqueOff

$24.914.2★18,743 reviews

Ni-SHEN Plaque Remover for Teeth - Pet Ultrasonic Cleaner - Teeth Cleaning Kit for Tartar and Stains - Suitable for Dogs and Cats (Black)

Ni-SHEN Plaque Remover for Teeth - Pet Ultrasonic Cleaner - Teeth Cleaning Kit for Tartar and Stains - Suitable for Dogs and Cats (Black)

Ni-SHEN

$37.894.3★3,328 reviews

Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz

Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz

Virbac

$11.234.6★18,573 reviews

Arm & Hammer Complete Care Dog Dental Water Additive Odorless Flavorless Daily Oral Care Solution with Baking Soda and Calcium for Plaque Tartar and Fresh Breath 16 Fl Oz

Arm & Hammer Complete Care Dog Dental Water Additive Odorless Flavorless Daily Oral Care Solution with Baking Soda and Calcium for Plaque Tartar and Fresh Breath 16 Fl Oz

Arm & Hammer

$6.164.3★6,207 reviews

Shameless Pets Blueberry & Mint Dental Chews for Dogs 8 Chews - Natural Dog Teeth Cleaning Treats with Fresh Breath Benefits | Grain-Free Dental Sticks for Small Medium & Large Dogs

Shameless Pets Blueberry & Mint Dental Chews for Dogs 8 Chews - Natural Dog Teeth Cleaning Treats with Fresh Breath Benefits | Grain-Free Dental Sticks for Small Medium & Large Dogs

Shameless Pets

$6.514.4★3,109 reviews

PetLab Co. ProBright Dental Powder - Dog Breath Freshener - Teeth Cleaning Made Easy Targets Tartar & Bad Breath - Formulated for Small Dogs - Packaging May Vary

PetLab Co. ProBright Dental Powder - Dog Breath Freshener - Teeth Cleaning Made Easy Targets Tartar & Bad Breath - Formulated for Small Dogs - Packaging May Vary

PetLab Co.

$34.744.0★6,943 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability18%

“Freshens Breath”

Pet Friendly17%

“Dog Approved”

Quality-Overall9%

“Good quality tools and good variety”

Ease Of Use7%

“Ease of use”

Value For Money6%

“Good value for price”

Taste-Overall6%

“Good taste”

Smell5%

“Nice clean smell”

Ease Of Cleaning4%

“keeps it clean”

Flavor4%

“Dogs love the variety of flavors”

Soothing/Teething3%

“Soothing”

What buyers complain about

Indigestion12%

“Tummy issues”

Breathability12%

“Didn't help breath at all”

Functionality-Overall10%

“Performs poorly”

Smell8%

“Awful smell”

Value For Money7%

“it is too expensive”

Taste-Overall5%

“it tastes nasty”

Size-Overall4%

“They are too big”

Durability2%

“it fell apart almost instantly”

Ease Of Chewing/Swallowing2%

“Not for the Super chewer”

Hard Feel2%

“not soft”

Top return reasons

  • Functionality-Overall18%
  • Size-Overall12%
  • Flavor11%
  • Advertised Vs Actual Product10%
  • Value For Money5%
  • Leak-Proof5%
  • Smell5%
  • Taste-Overall4%
  • Product Condition3%
  • Defective Material/Parts3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.