dog sheep costume
Skip itHigh returns (24.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great472.8avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.49–$34.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 90K searches
Returns
Bad24.9%return rate — above 6% kills the launch gate
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
31
Top-5 brand share
82%
Open market
13%
- California Costumes31%
- Multipet29%
- Rubies9%
- Onmygogo8%
- Fitwarm5%
- COSUSKET5%
- Open — no brand owns it (6 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAMBCHOP Apparel Outfit for Dogs Size Large
Multipet$20.143.5★2 rev
California Costumes Sheep Dog Size Large for Small/Medium Dogs
California Costumes$21.353.5★35 rev
Lamb Chop: Pet Costume for For Dogs or Cats by Rubies Medium
Rubies$25.944.0★87 rev
Funny Sheep Pet Costumes for Dog Cute Furry Pet Wig for Halloween Christmas Pet Clothing Accessories (Sheep Size L)
Onmygogo$18.524.2★1,265 rev
COSUSKET Snug Fit Adult Alpaca Oneise Pajamas Halloween Sherpa Womens Cosplay One Piece Animal Costume Beige
COSUSKET$29.804.7★4,267 rev
Newest
by launch dateLAMBCHOP Apparel Outfit for Dogs Size Large
Multipet$20.142 rev
LAMBCHOP Apparel Outfit for Dogs Size Extra Small (XS)
Multipet$20.862 rev
ABENCA Lamb Onesie Adult Animal Costume Women Pajamas One Piece Sleepwear Cospaly Halloween Christmas.Lamb.M
ABENCA$34.7235 rev
Fitwarm Halloween Sheep Dog Costumes Funny Clothes for Small Dogs Boy Girl Pet Apparel White Pink XXL
Fitwarm$22.081,025 rev
Fitwarm Halloween Sheep Dog Costumes Funny Clothes for Small Dogs Boy Girl Pet Apparel White Pink Medium
Fitwarm$20.551,025 rev
Trending
90-day click momentum
NAMHTOM Adult Goat Onesie Costume Sheep Animal Halloween Cosplay Women Men
NAMHTOM$32.304.6★
COSUSKET Snug Fit Adult Alpaca Oneise Pajamas Halloween Sherpa Womens Cosplay One Piece Animal Costume Beige
COSUSKET$29.804.7★
LAMBCHOP Apparel Outfit for Dogs Size Large
Multipet$20.143.5★
ABENCA Lamb Onesie Adult Animal Costume Women Pajamas One Piece Sleepwear Cospaly Halloween Christmas.Lamb.M
ABENCA$34.724.2★
Fun Costumes Pet Sheep Outfit for Dogs and Cats Lamb Farm Animal Costume & Hood Collar Access By Us
Fun Costumes$29.323.7★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +5.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love this soft and fluffy and comfy”
“Love this soft and fluffy and comfy”
“Love that it is easily adjustable with a drawstring that is very concealable”
“Best purchase, way worth it”
“Is great quality of fabric and very sturdy, does not feel cheap”
What buyers complain about
“Not as pictured”