dog raincoat
Skip itHigh returns (13.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.12avg listing price — sweet spot $15–$100
Price range
Great$5.49–$64.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$383K$383K/yr · 2.2M searches
Review moat
Okay3,995.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad13.3%return rate — above 6% kills the launch gate
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
62%
Open market
33%
- Spark Paws23%
- Lukovee15%
- HDE10%
- Ezierfy7%
- Mabawa6%
- Kimee5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spark Paws Dog Raincoat Waterproof Windproof Rain Jacket for Small Medium Large Extra Large Dogs Reflective Breathable Full-Body Coverage Dry Suit - Mustard Yellow - 3XL
Spark Paws$38.934.6★1,548 rev
Lukovee Dog Raincoat Adjustable Dog Rain Jacket with Clear Hooded Double Layer for Large Medium Small Dogs Puppies Waterproof Rain Coat Poncho with Reflective Storage Pocket & Rim (Yellow M)
Lukovee$19.644.3★1,312 rev
Ezierfy Reflective Dog Rain Coat - Waterproof Adjustable Pet Rain Jacket Lightweight Dog Hooded Poncho Raincoat for Small to X- Large Dogs and Puppies (Pink Large)
Ezierfy$20.214.5★2,362 rev
Spark Paws Dog Raincoat Waterproof Windproof Rain Jacket for Small Medium Large Extra Large Dogs Reflective Breathable Full-Body Coverage Dry Suit - Mustard Yellow - 2XL
Spark Paws$37.684.6★1,548 rev
Paiaite Dog Raincoat: Hooded Slicker Poncho Durable Waterproof Jacket with Reflective Stripes for Safety Convenient Leash Hole and Adjustable Fit Perfect for Small Medium and Large Dogs Yellow M
Paiaite$9.574.0★446 rev
Newest
by launch date
Eiaayer Dog Raincoat Adjustable Rain Jacket with Hooded Double Layer for Large Medium Small Dogs Puppies Lightweight Waterproof Rain Coat Poncho with Reflective Stripe Duck Pink S
Eiaayer$15.4099 rev
RyanDesign Clear Dog Raincoat Transparent PVC Cape Style Pet Rain Jacket with Hidden Leash Hole Adjustable Double Buckle for Small Dogs (Yellow Medium)
RyanDesign$5.4963 rev
Clear Dog Rain Poncho for Small Medium Dogs Heavy Waterproof Raincoat with Hidden Leash Hole&Adjustable Snaps Pet Hooded Cape for Bichon Poodle (4-8lbs) (Transparent Medium)
BUBBLE-FLY$6.56157 rev
KOOLTAIL Dog Raincoats for Small Medium Dogs Reversible Pet Rain Jacket Coat Waterproof Reflective Puppy Poncho with Leash Hole Adjustable Clear Hooded Double Layer with Easy Storage Pocket S
KOOLTAIL$18.3094 rev
Lukovee Dog Raincoat Adjustable Dog Rain Jacket with Clear Hooded Double Layer for Large Medium Small Dogs Puppies Waterproof Rain Coat Poncho with Reflective Storage Pocket & Rim (Y XL)
Lukovee$23.201,312 rev
Trending
90-day click momentumKOOLTAIL Dog Raincoats for Small Medium Dogs Reversible Pet Rain Jacket Coat Waterproof Reflective Puppy Poncho with Leash Hole Adjustable Clear Hooded Double Layer with Easy Storage Pocket S
KOOLTAIL$18.304.2★
Eiaayer Dog Raincoat Adjustable Rain Jacket with Hooded Double Layer for Large Medium Small Dogs Puppies Lightweight Waterproof Rain Coat Poncho with Reflective Stripe Duck Pink S
Eiaayer$15.404.1★
NACOCO Large Dog Raincoat Adjustable Pet Water Proof Clothes Lightweight Rain Jacket Poncho Hoodies with Strip Reflective (XXL Yellow)
NACOCO$21.894.4★
VIVAGLORY Dog Raincoat Wetoff Dog Rain Coat XS Orange
VIVAGLORY$15.344.5★
Kimee Dog Raincoat Reversible Single Side Slicker Poncho Adjustable Waterproof Dog Rain Jacket with Leash Hole/Reflective Stripe Hooded Snowproof Windproof Clothes for Small to 3X-Large Dogs M
Kimee$17.564.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The sizing is accurate”
“Good Quality”
“it's easy to use”
“Keeps the dog dry”
“Great rain coat”
“Absolutely worth the money”
“Good water resistant”
“Material is sturdy”
“A lightweight raincoat that works”
“Pretty, bright colors”
What buyers complain about
“Sizing Is Off”
“NOT WATERPROOF”
“Just cannot use it”
“A little thin”
“Description is deceiving”
“Cheap”
“Broke quickly”
“Its a very cheap material it feels like the same thing they use for the window blocker in cars”
“Is more pricey than others”
“Way too bulky”