dog hoodie
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Price range
Great$6.47–$64.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,802.85avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
36
Top-5 brand share
80%
Open market
17%
- Spark Paws54%
- BAOBICUTE11%
- JECIKELON6%
- Paiaite6%
- BEAUTYZOO3%
- Pet Passion3%
- Open — no brand owns it (25 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 165 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spark Paws Human Hoodie - Premium Quality Buttery Soft Superior Comfort and Fit Calming Fleece Interior Suitable for All Styles Cyber Color Block - L
Spark Paws$35.224.8★809 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! S
Paiaite$10.544.3★113 rev
Spark Paws Dog Hoodie Premium Dog Sweater for Small Medium and Large Dogs | Warm Outfits for French Bulldogs Pitbull Puppy Winter Jacket Alternative - Slate Blue - 3XL
Spark Paws$26.834.7★5,624 rev
Jecikelon Soft Dog Hoodies for Small Dogs Fleece Puppy Sweatshirt with Pockets Warm Winter Cold Weather Coats for Pet Cat Cute Clothes Puppy Costume (Dark Blue Small)
JECIKELON$9.424.3★17,611 rev
Spark Paws Human Hoodie - Premium Quality Buttery Soft Superior Comfort and Fit Calming Fleece Interior Suitable for All Styles 90s Retro Sky Dye S
Spark Paws$34.184.8★809 rev
Newest
by launch date
Pet Passion Cooper II Organic Cotton Velour Dog Hoodie Pet Coat for Small Medium and Large Dogs Navy Medium
Pet Passion$18.50322 rev
Pet Passion Cooper II Organic Cotton Velour Dog Hoodie Pet Coat for Small Medium and Large Dogs Sage Medium (20-45 lbs)
Pet Passion$26.10322 rev
Pet Passion Rocky The Original Lightweight Hooded Tee 100% Organic Cotton Dog Hoodie Pet Coat Sweater for All Sized Dogs Candy Corn Large (40-60 lbs)
Pet Passion$13.97386 rev
Pet Passion Rocky II - The Extra Comfy Hoodie Organic Cotton and Recycled Poly Dog Hoodie Pet Coat Sweater for Small Medium Large Dogs Navy Color Block XXX-Small (up to 5lbs)
Pet Passion$10.55163 rev
Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size M
Spark Paws$23.34753 rev
Trending
90-day click momentum
Spark Paws Dog Shoes for Large Small Medium Dogs Breathable Dog Booties for Hiking Summer Hot Pavement Paw Protectors for Non Slip Rubber Dog Boots for Outdoor (Pink Purple Size 2)
Spark Paws$33.234.1★
Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Pineapple & Seashells (Set of 2) - Size L
Spark Paws$23.914.6★
Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size M
Spark Paws$23.344.6★
Spark Paws Dog Cooling Vest - SPF 50 UV Sun Protection - Summer Heat Relief Gear for Dogs Lightweight Evaporative Cooling - Dog Anxiety Relief Vest During Hot Days - Ice Blue 3XL
Spark Paws$29.084.2★
Spark Paws Sunblock Dog T-Shirt SPF30 Protection Lightweight Breathable Quick Dry for Dogs with Sensitive Skin - Bees & Flamingo (Set of 2) - Size L
Spark Paws$24.154.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.7% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fits as expected”
“The construction quality is nice”
“Soft to the touch”
“The material is really durable”
“Fun colors”
“Excellent price”
“it seems very comfortable for her to wear”
“Dog loves it”
“Easy to put on”
“The material feels durable”
What buyers complain about
“was too big”
“Broke quickly”
“they are not very thick”
“Not good material”
“Came used”
“Unable to use”
“Doesnt work”
“not a good description of size”
“Zero Quality Control, Three Replacements Later”
“Theyre expensive”