dog devil costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible60.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Price range
Good$7.45–$22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 38K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad13.6%return rate — above 6% kills the launch gate
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
85%
Open market
7%
- Shyyween23%
- CooShou20%
- PET KREWE UNLEASH THE PARADE16%
- Midufrry14%
- Yreamont12%
- LXZColden8%
- Open — no brand owns it (1 brand, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shyyween Halloween Dog Costume Devil Plush Hoodie Funny Pet Puppy Outfit Soft Velvet Dog Clothes Apparel for Halloween Party(Medium Size)
Shyyween$17.483.2★7 rev
CooShou 2 Pcs Dog Halloween Costume Set Cat Witch Vampire Cape Devil Horns Hat Holiday Clothes for Cat Puppy Halloween Party Pet Outfits (Red) M
CooShou$10.284.4★156 rev
Pet Krewe Devil Dog Costume & Cat Costume - Attaches to Any Pet Harness One Size Fits All Pets - Perfect for Christmas Holiday Parties Photoshoots Gifts for Dog & Cat Lovers
PET KREWE UNLEASH THE PARADE$18.814.0★114 rev
Halloween Medium Dog Costume 2PACK Cute Cat Dog Cape Cosplay Devil Hat Headband Adjustable Vampire Cloak Demon Hair Hoop Funny Pet Cape Outfits for Medium Large Dogs Holiday Dress Supplies
Midufrry$9.794.1★17 rev
Pet Halloween Hair Accessories for Dogs Cats Devil Horn Headband for Halloween Costumes for Cats Dogs Halloween Cosplay Accessories for Kitten Puppy Christmas Hair Accessories Pets Horns Headband
Yreamont$10.085.0★3 rev
Newest
by launch dateShyyween Halloween Dog Costume Devil Plush Hoodie Funny Pet Puppy Outfit Soft Velvet Dog Clothes Apparel for Halloween Party(Medium Size)
Shyyween$17.487 rev
Pet Halloween Hair Accessories for Dogs Cats Devil Horn Headband for Halloween Costumes for Cats Dogs Halloween Cosplay Accessories for Kitten Puppy Christmas Hair Accessories Pets Horns Headband
Yreamont$10.083 rev
Halloween Medium Dog Costume 2PACK Cute Cat Dog Cape Cosplay Devil Hat Headband Adjustable Vampire Cloak Demon Hair Hoop Funny Pet Cape Outfits for Medium Large Dogs Holiday Dress Supplies
Midufrry$9.7917 rev
CooShou 2 Pcs Dog Halloween Costume Set Cat Witch Vampire Cape Devil Horns Hat Holiday Clothes for Cat Puppy Halloween Party Pet Outfits (Red) M
CooShou$10.28156 rev
Zoo Snoods Red Devil Dog Costume - Warm Crochet Snood Wrap for Pets Neck Ear Cover Protection Halloween Winter (Medium)
Zoo Snoods$22.8769 rev
Trending
90-day click momentumZoo Snoods Red Devil Dog Costume - Warm Crochet Snood Wrap for Pets Neck Ear Cover Protection Halloween Winter (Medium)
Zoo Snoods$22.874.9★
Shyyween Halloween Dog Costume Devil Plush Hoodie Funny Pet Puppy Outfit Soft Velvet Dog Clothes Apparel for Halloween Party(Medium Size)
Shyyween$17.483.2★
Pet Halloween Hair Accessories for Dogs Cats Devil Horn Headband for Halloween Costumes for Cats Dogs Halloween Cosplay Accessories for Kitten Puppy Christmas Hair Accessories Pets Horns Headband
Yreamont$10.085.0★
LXZColden Halloween Pet Costume Dog Devil Horn Headband Cat Dress Up Accessories for Cat and Small Dog Adjustable Red
LXZColden$7.454.4★
Halloween Medium Dog Costume 2PACK Cute Cat Dog Cape Cosplay Devil Hat Headband Adjustable Vampire Cloak Demon Hair Hoop Funny Pet Cape Outfits for Medium Large Dogs Holiday Dress Supplies
Midufrry$9.794.1★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +10.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to fit”
“Great product”
What buyers complain about
“Sizing and material is junk”
“Waste of money”
“Sizing and material is junk”