dog costume
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Review moat
Good1,285.3avg incumbent reviews — the moat a new listing must climb
Market size
Good$307K$307K/yr · 8.6M searches
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Price range
Bad$7.37–$16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Returns
Bad9.9%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
96%
Open market
2%
- Paiaite83%
- ISMARTEN6%
- Rubies3%
- NACOCO2%
- Onmygogo2%
- Fishboy2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.074.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
Paiaite$11.694.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.494.3★113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
Paiaite$9.754.3★113 rev
Pet Deadly Doll Dog Costume Cosplay Halloween Christmas Funny Clothes Party Costume for Small Medium and Large Dogs (Small)
ISMARTEN$16.134.0★793 rev
Newest
by launch dateAdorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.07113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
Paiaite$11.69113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.49113 rev
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
Paiaite$9.75113 rev
GOYOSWA Dog Tuxedo Suit Wedding Bandana Collar with Bow Tie Adjustable Formal Dog Tux Engagement Birthday Tuxedo for Small Medium Large Dogs Pets (Large: Neck 15-25)
GOYOSWA$9.741,095 rev
Trending
90-day click momentumAdorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XL
Paiaite$14.074.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay (Yellow Bumble Bee Medium)
Paiaite$11.694.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XXS
Paiaite$8.494.3★
Adorable Bumblebee Halloween Costume Hoodie for Medium Dogs: Featuring Fun Wings and a Cozy Black and Yellow Sweatshirt Design Perfect for Cosplay and Festive Celebrations! XS
Paiaite$9.754.3★
Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium
Rubies$7.373.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 98.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good size”
“it looked well made”
“Worth the money”
“Great entertainment everyone gets a kick out of them”
“As advertised”
“The mane itself is sturdy just not the elastic cord or clasp”
“He looked sharp and well turned out”
“Very colorful”
“Good quality sweatshirt type material”
“Very lightweight and easy to adjust”
What buyers complain about
“Take note and size up two sizes”
“Weird and itchy”
“Measurements by seller is not correct”
“hard to put on”
“HILARIOUS, BUT it fell apart after my dog gave one little shake in his mouth when it inevitably fell off he grabbed it and tore it to shreds”